Search Engine Optimization or SEO is a strategy or technique used to maximize organic traffic into a brand's website through search engines. With the growth of digital marketing and web presence of all major brands, there has been an increase in SEO jobs and requirement for SEO specialists.
The minimum educational qualification required for someone looking for an SEO job is a bachelor's degree in Computer Science or a Master degree in Computer Applications. Some qualities required are knowledge of HTML, analytical thinking, willingness to learn new skills, ability to adapt to new algorithms and SEO trends.
An SEO specialist will work with many tools and techniques like link building, Google analytics, web master tools, local and long-tail strategy etc. Knowledge of backend elements like htaccess, metadata, robots.txt and side speed optimization can help greatly.
Job vacancies in SEO are available in three categories : as an in-house employee, an agency employee or as a freelancer. Some of the job profiles that you can bag in SEO are SEO Expert, SEO Associate, SEO Analyst, Organic Search Manager, SEO Content Strategist.
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