Essentially, the job of a Store Manager is to be responsible for their staff while at the same time making sure that the staff provides immaculate customer service. Not just that, a Store Manager's job also entails checking the financial performance of the store. Apart from that, the duties of a store manager are hiring, training, directing and appraising staff. Managing budgets as well as maintaining statistical and financial records. Store managers are the leaders who are in charge of either one store or a chain of stores and also the employees that work in those stores. They are accountable for the general tasks undertaken in a store, and their responsibilities also entail making sure that the store runs smoothly, with glitches taken care of and also meets budget and/or sales goals. The job of a store manager also includes developing strategies for the store so that the number of customers can be augmented. Added to this, the store manager is also responsible to expand store traffic and optimize profitability. Meeting sales goals by providing motivation to the employers is also part of the store manager's KRA. Training, mentoring and providing feedback to store staff is also part of his/her KPIs. Excellent customer service is also an inherent duty of a store manager. Being innovative and creative will definitely add to the applicant's persona. With good communication and interpersonal skills, a BS degree in Business Administration or relevant field will be helpful to nail the offer.