A search engine optimization (SEO) analyst is someone who is in charge of an organization's online content. S/he in the role of an SEO Analyst needs to make sure that all that content can be easily located as well as viewed by present and potential customers. The SEO analyst is an inherent part of a marketing team and also plays a vital role in the organizing and planning of the business' marketing campaign. Apart from this, the SEO Analyst will be answerable for analyzing, poring over, and executing websites that are optimized to be noticed and picked up by search engines. S/he as an SEO analyst will be required to develop content that makes sure the keywords are all included and phrases are taken care of too so that traffic can be increased to the website. SEO analysts also conduct a number of testing methods to know what works best in terms of design, layout as well as advertising techniques. All this is undertaken to gain not just the most organic but also paid traffic. The candidate will be expected to have in-depth knowledge of how keyword research works, how SEO copywriting functions and what are the behaviors of search engines. With technology changing ever so quickly, an SEO specialist needs to learn consistently and also evolve as fast as the technologies s/he employs.