- Planning, implementing, and monitoring Digital Marketing campaigns across all digital networks - Experience in digital marketing, and social media management - Outstanding communicator, excellent interpersonal and analytical skills
The Paid Search Analyst would be responsible for running large online SEM advertising campaigns for US clients on Google, Yahoo and Bing. This individual will plan and optimize campaigns and analyze performance based on client objectives.
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses.
Partner with the Global Benefits Center of Expertise (CoE) and participate in annual planning activities regarding benefits plan design and costing, vendor management, contract renewal, and implementation of changes.