Online Marketing jobs in Kolkata come with a wonderfully dual charm. A modern outlook in an old-world charismatic city. The applicant looking for online marketing jobs in Kolkata should be able to not only plan and implement digital marketing campaigns using myriad tools at her/his disposal but also make sure that the campaigns lend themselves to active lead generation for the organization's services. The applicant will have to put in efforts to drive leads through organic search (SEO/SEM) as also other forms of content such as blogs, videos, articles, whitepapers, case studies and other curated content. S/he will have to delve into various outreach initiatives to make sure that conversions take place. From implementing targeted paid search to looking into effective email marketing, to PPC campaigns, the candidate will also have to take responsibility for planning as well as budgeting of all the digital marketing that is undertaken. S/he will also have track data and look into analytics to identify as well as measure ROI and effectiveness of campaigns. Along with all the duties of an online marketer, the candidate will also be required to take care of doing website analysis employing tools such as Google Analytics and some others. Coupled with this, the applicant will also have to cater to tracking conversion rates and enhancing the website to help lead more traffic to it. S/he will also have to ensure that all products and campaigns have been and are continually optimized for search.