As a Marketing Manager, the candidate will have to take on a range of responsibilities such as visiting customers, coordinating with prospective clients, following up with the prospective customers and more. Apart from that, the applicant will also be expected to take on market surveys for the prospective customers as well as generate leads through references or other channels. A candidate in the Marketing Manager Job is responsible for establishing a distribution dealer network to increase the financial growth of the company. Primarily responsible for developing business for the organization, the marketing manager aspirant will be accountable for setting targets for the business, planning, promoting and implementing the strategies and plans in assigned territory. Responsible for pre and post sales activities, the aspirant will also be required to provide periodic MIS on market trend, sales activities, project activities etc. With an intimate understanding of traditional and emerging marketing channels, it would work wonders for the candidate also had exceptional communication skills. The ability to think creatively and innovatively is also a pre-requisite for someone aiming to make it big as a marketing manager. Analytical skills to forecast and identify trends and challenges are also the marketing manager's KPIs. An MBA in marketing from a reputed University will help the candidate do well in this domain.