Responsible from managing the brand from brand planning all the way to activity planning, including for formulating brand strategies/plans for the assigned brand, identifying unique market needs and consumer opportunities and developing advertising &
Collecting and analyzing data to understand market trends, competitor activities, and the behavior of a brand’s target audience are key brand management duties. This includes overseeing consumer research, tracking the success of initiatives.
To increase its brand value by performing research on competition in the market, developing campaigns and marketing strategies, liaising between creative and account departments, and overseeing the design and implementation of brands to audience.
This role provides the opportunity to work in collaboration with global and regional brand teams, brand insight teams and marketing teams spanning the full suite of Novartis products throughout their lifecycle stages.
Posted: 16 days ago
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