In a Research Analyst Job, the candidate will be required to study market conditions to examine potential sales of specific goods or services. Research analysts help organizations understand customer requirements and what they wish to own, who will be ready to buy the product and at what price estimates? Market research analysts typically need to undertake a host of tasks such as monitoring and predicting marketing and sales trends. S/he as a research analyst will also be called upon to measure the efficiency of marketing programs and schemes as well as strategies. The candidate will also need to come up with as well as evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls. Gathering data about consumers, competitors, and market conditions is also part of the candidates KRA. S/he will be required to analyse data using statistical software and then also convert difficult data and conclusions into tables, graphs, and written reports that can be understood easily. As a research analyst, the candidate will also need to prepare reports and present results to clients and management. S/he should also be aware of competitors and know how they are faring in the market. Their knowledge of the targeted consumer will help them in creating advertising brochures and commercials, sales plans, as also product promotions. Mostly research analysts should possess a bachelor's degree in one of the following fields: marketing, market research, statistics, computer science, math, social sciences, business administration, or communications.