Muthoot finance
5-8 years
Not Specified

Job Description

Job Description :
Position ZONAL MARKETING HEAD – Karnataka
Marketing Leadership and the SPOC at the Zonal level.
Manage ATL, BTL activities, event management etc., Translate Brand positioning, personality, imagery & values into local language/ culture/tradition (Adaptation & Innovation at local level in consideration with geographical, cultural & diversity related factors) Implement Brand initiatives.
Contribute marketing perspectives & thinking at the Zonal level towards building & executing holistic business plans & activitiesfor the regio
Oversee execution and follow through completion and track outcome & metric.
Lead development of Branch specific and customer-segment specific BTL Plans.
Implementation of HO Marketing programs with regular reports to HO and Zone ZM.
Lead for Zonal Level Marketing, & Internal Communications program and advising RMMs/CMs/RMs in driving & implementation on the same.
Identifying, empaneling and managing marketing services agencies at Zonal/Regional level
Being the voice for the Zone to Regional Marketing and the voice of HO Marketing to the Zone.
Define, drive and follow a process for collecting & sharing market information, including competitive information.
Tracking & Reporting ZO level metrics & insights for development of marketing initiatives.
Essential Attributes
Excellent knowledge of Marketing, Consumer buying behavior & In-branch/ Store promotions.
Strong capabilities in coordinating and negotiating with the BTL Marketing supplier’s chain IS A MUST.
Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to details
Expertise on MS Office, Word, Power Point and Excel
Comprehensible organizational, analytical, problem solving and negotiating skills
Preferred: Qualification in Management (Marketing)
Essential: 5-8 years of relevant experience in Brand / Trade Marketing in Banking, FMCG, Telecom

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