Vertical Marketing Manager

Vertical Marketing Manager

QuEST Global Engineering Services Private Limited
Bengaluru / Bangalore India
10-13 years
Not Specified

Job Description

Job Description :
Roles & Responsibilities:

  • ·Supports Global Business Head and Strategic Initiative Leader to build go-to-market plan for the vertical
    ·Increase awareness & amplify sales presence of QuEST in the vertical with current customers and prospects
    ·Increase stickiness and loyalty with current customers; enable QuEST to be a Trusted Thinking Partner
    ·Drives and executes vertical marketing campaigns to increase brand visibility and create demand – industry tradeshows, digital campaigns, email campaigns, customer events, webinars
    ·Responsible for campaign planning, sponsorship and participation. Works closely with Global Business Head, Strategic Leaders, SMEs.
    ·Manages and maintains campaign calendar for the vertical
    ·Works with SIL, TSL, other SMEs to develop immersive collateral – videos, interactive brochures, ppts, demos, web content, case studies
    ·Supports SMEs for vertical thought leadership content (white papers, blogs, paper presentations, speaker presentations)
    ·Works with sales for customer testimonials, interviews, press releases to increase vertical brand visibility
    ·Integrates acquisitions capabilities into QuEST messaging and collateralTracks vertical and competition trends

Required Skills (Technical Competency):
  • Deep vertical knowledge in Rail or Medical Devices verticals

10 years of overall experience of which at least 3 years should have been in a delivery/pre-sales role
Desired Skills
  • Very good communication skill
  • Competencyin techno marketing writing skills
  • Good knowledge of sales/marketing life cycle
  • Good to have Account Based Marketing , Campaign Management Skills

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