Unit Manager - Web Business and Group Marketing/Senior Unit Manager - Web Business and Group Marketing

Unit Manager - Web Business and Group Marketing/Senior Unit Manager - Web Business and Group Marketing

Bajaj Finance Limited
3-5 years
Not Specified

Job Description

Job Summary

. Unit Manager - Web Business and Group Marketing/Senior Unit Manager - Web Business and Group Marketing
Job Purpose

This position is open with Bajaj Finance ltd. One Web is one of the three large pieces of the company's omnipresence strategy and the most important. It is an integrated platform offering a portfolio of products covering payments, cards, wallets, loans, deposits, mutual funds, and loans on lifestyle products ranging from consumer durables to home furnishing. The One Web platform will integrate our home-grown ecommerce store, insurance marketplace, investment marketplace, payments engine including BBPS and offer a consumer-tech experience to our customers. It will be a dynamic digital platform which will be hyper-personalized for each customer and provide the right nudges across multiple channels to start, resume or finish the journey. You will build and implement the company's content marketing strategy by leading the content marketing practice for an assigned business across digital assets, to aid in the customer's decision-making process.
Job Duties & Key Responsibilities

. Duties and Responsibilities - 3. PRINCIPAL ACCOUNTABILITIES (Accountabilities associated with the job) Customer obsession and governance . Relentless focus on making customer interactions non-intrusive using content to create a frictionless experience . Zero tolerance for content errors create checks and balances in the production system . Work with all internal stakeholders to ensure that the final output to the customer is of the highest quality . Deliver a human-centered content to assist customer journeys identify pain points and design solutions that deliver superior digital customer experience. . Own and deliver the KPIs for a zero-error environment increased journey completion rate and high NPS. . Work with cross-functional teams to directly influence customer roadmaps that deliver best-in-class digital experiences. Guidelines and SOPs . Build a comprehensive set of guidelines and SOPs for all customer-facing marketing stimuli that is easy to use by businesses yet creates a distinct identity for the brand . Socialize guidelines and SOPs drive adoption course correct if necessary and ensure their clear understanding across all users Reviews & Audits . Conduct timely frequent audits to ensure that the brand is getting properly represented and factual business information is being adhered to . Review multi-format content (text video graphic static dynamic) to ensure that they comply with the set guidelines . Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice. . Create checks and balances in the system so that all customer-facing content is first time right every time Workflow design & automation . Use automation to monitor and track brand content and communication infringements . Set up processes to measure and take corrective measures standardize workflows and track their adherence . Track corrective actions and drive their closure Reports & dashboards . Present findings of reviews in a structured and easy-to-consume insightful manner . Send out regular updates to relevant stakeholders . Use data visualization tools to enhance report viewing Partner ecosystem development - Comfortable with discussing details of sensitive subjects with a larger team and stakeholders comprising of members from both genders - Ability to analyse data with an unbiased approach and formulate guidelines based on the same - Experienced in penning SOPs and similar manuals to standardise the workflow - Preparedness to challenge and question existing guidelines and policies and approve or disapprove changes - Work on large volumes of data and interpret insights

Required Qualifications and Experience

. SKILLS AND KNOWLEDGE (Minimum acceptable proficiency for this job which best indicates the education and/or experience requirements of this job and not the incumbent) Educational Qualifications Qualifications & Work Experience . 3-5 years of relevant experience in content marketing, experience in customer experience and ecommerce digital marketing will be an advantage . Master's in Mass Communication from Tier 1 colleges certification in digital marketing/content marketing will be a bonus . Excellent command over the English language . Hands-on experience of writing, editing and Content Governance tools . Sound understanding of SEO (including technical SEO) and Google Analytics . Ability to handle complex briefs and ideate out of the box . Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences . Detailed orientation & very structured thinking, think of customers entire journey and experience.

Job Details

Employment Types:



Bajaj Finance Limited, a subsidiary of Bajaj Finserv, is an Indian non-banking financial company headquartered in Pune.Originally incorporated as Bajaj Auto Finance Limited on March 25, 1987, as a non-banking financial company, primarily focused on providing two and three-wheeler finance.After 11 years in the auto finance market, Bajaj Auto Finance Ltd launched its initial public issue of equity share and was listed on the Bombay Stock Exchange and National Stock Exchange of India. At the turn of the 20th century, the company ventured into the consumer durables finance sector and started offering small-size loans at zero interest rates.In the subsequent years, Bajaj Auto Finance diversified into business and property loans as well.

Job Source : www.bajajfinserv.in

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