Unit Manager - Marketing/Senior Unit Manager - Marketing

Unit Manager - Marketing/Senior Unit Manager - Marketing

Bajaj Finance Limited
3-4 years
Not Specified

Job Description



Job Summary

. Unit Manager - Marketing/Senior Unit Manager - Marketing
Job Purpose

This position is open with Bajaj Finance ltd. To build and deliver innovative technology solutions to solve real life problems of our customers and thus contribute to the bottom line of the company.
Job Duties & Key Responsibilities

. Duties and Responsibilities - WHY THIS POSITION IS REQUIRED Search Marketing is a strategic asset to create psychological and drive acquisition. We need a person who can execute the SEO strategy to achieve business objectives. KEY ROLES AND RESPONSIBILITIES ORGANIC SEARCH (SEO) . Perform keyword research and manage the keyword portfolio in coordination with customer service objectives . Monitor and evaluate search results and search performance across the major search channels on daily basis . Drive on-page and off-page optimization for BFL digital assets . Perform backlink analysis opportunity identification and optimization of rankings and link profile . Execute search campaigns for various customer service initiatives . Monitor and evaluate search performance across the major search channels to improve rankings PARTNERSHIPS AND CAPABILITIES . Execute and optimize content programs for SEO . Drive vertical content for search . Manage SEO recommendations and implementation from external consultants and vendors PERFORMANCE MARKETING . Deliver ROI through various search campaigns . Improve CTR (click through rates) and consequent offtake . Keyword monitoring across SEO and SEM KEY METRICS . Search Engine rankings . Search originated traffic & CTR . Sourcing for various businesses from organic channels . Backlinks & page authority . Execution efficiency (TATs and delivery)

Required Qualifications and Experience

. ESSENTIAL SKILLS . Search engine marketing expertise . Campaign ROI and funnel management . Link acquisition skills APTITUDE . Stretch, speed and agility . Passionate about possibilities PAST EXPERIENCE . An MBA with 3-4 years experience as SEO . Complete understanding of search engine trends . Expert Knowledge of on-page and off-page white-hat SEO methodologies for desktop and mobile . Expertise with SEO tools of the likes of Google Analytics, Google Webmasters, SEMrush, SEOmoz . Strong analytical skills. Ability to analyze data and make recommendations

Job Details

Employment Types:

Function:

IT

Bajaj Finance Limited, a subsidiary of Bajaj Finserv, is an Indian non-banking financial company headquartered in Pune.Originally incorporated as Bajaj Auto Finance Limited on March 25, 1987, as a non-banking financial company, primarily focused on providing two and three-wheeler finance.After 11 years in the auto finance market, Bajaj Auto Finance Ltd launched its initial public issue of equity share and was listed on the Bombay Stock Exchange and National Stock Exchange of India. At the turn of the 20th century, the company ventured into the consumer durables finance sector and started offering small-size loans at zero interest rates.In the subsequent years, Bajaj Auto Finance diversified into business and property loans as well.

Job Source : www.bajajfinserv.in

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