Strategic Content Coordination Assistant (Digital Production Coordinator)

Strategic Content Coordination Assistant (Digital Production Coordinator)

U S Consulate General Hyderabad
5-10 years
Not Specified

Job Description

Strategic Content Coordination Assistant (Digital Production Coordinator)

Announcement Number: HYDERABAD-2021-009
Hiring Agency: Consulate General Hyderabad

Position Title: Strategic Content Coordination Assistant (Digital Production Coordinator)

Open Period: 09/02/2021 - 10/03/2021

Vacancy Time Zone: GMT+5.5
Series/Grade: LE - 6520 8
Salary: INR ₹901,312
Work Schedule: Full-time - 40 HOURS PER WEEK (MONDAY TO FRIDAY)
Promotion Potential:
Duty Location(s):
1 Vacancy in 
Hyderabad, IN
Telework Eligible: No

Hiring Path: • Open to the public
Who May Apply/Clarification From the Agency: For USEFM - FP Salary is 06. Actual FP salary determined by Washington D.C. • All Interested Applicants / All
Security Clearance Required: Public Trust - Background Investigation
Appointment Type
Appointment Type Details: Indefinite subject to successful completion of probationary period
Marketing Statement: We encourage you to read and understand the Eight (8) Qualities of Overseas Employees before you apply.
Summary: The work schedule for this position is:
Full Time (40 number of hours per week)
Start date: Candidate must be able to begin working within a reasonable period of time (8-12 weeks) of receipt of agency authorization and/or clearances/certifications, or their candidacy may end.

Supervisory Position:
Relocation Expenses Reimbursed:
Travel Required:
75% or less
Must be able to travel throughout India to develop professional contacts and create content (photo/video of Consul General's travel, PD programs, etc)


The Digital Production Coordinator works under the direct supervision of the Assistant Public Affairs Officer (APAO) and has no supervisory responsibilities. Is responsible for the production of all visual and multimedia elements of Consulate public engagement, including design, creation and/or acquisition of customized visual and multimedia content, which is disseminated online, in person, or via traditional broadcast. Creates compelling visual content for all Consulate outreach materials by assessing visual aspects of India’s media environment, public preferences for visual content formats and dissemination channels, and the impact of Consulate visual materials. This position is responsible for digital products that reach the complex audience in U.S. Consulate General Hyderabad’s consular district, comprising three states (Telangana, Andhra Pradesh, and Odisha) with a combined population of over 130 million. Consulate Hyderabad is the U.S. Mission to India’s only Telugu interlocutor; other significant populations in the consular district speak English, Urdu, and Odia.
Plans, designs, creates, and delivers all visual and multimedia elements for Consulate engagement with Indian publics, in a variety of formats required for dissemination through online, traditional broadcast, and in-person channels. Visual and multimedia content includes: video and audio material; storyboards; graphics; artwork; photos; photo galleries and similar visual and multimedia products.
Identifies, selects, designs and customizes compelling visual and/or multimedia material for inclusion in strategic content packages. Develops custom-produced digital projects in support of specific public engagement goals with target audiences (for example, video in support of specific policy initiative). Compiles/edits strategic content packages, incorporating policy material and appropriate visual/multimedia elements to support Mission objectives, appeal to priority audience segments, and meet multiple format requirements for dissemination.
Defines, designs, and creates original professional graphics, infographics, branding, photos, etc., as well as multimedia material to support Consulate public engagement with all audience groups, using tools such as Adobe InDesign, Illustrator, and Photoshop. Conducts on-camera interviews with PD contacts in all sectors, ranging from high school students to high-profile celebrities, Indian officials and ministers, and USG officials, on location or in-house, using digital photo/video equipment and current techniques.
Identifies visual and multimedia products (templates, stock images, video clips) for acquisition from USG sources, third parties such as NGOs, and partner institutions and commercial vendors; maintains Consulate archive of visual and multimedia materials.
Designs and provides on-the-job training to PD and other Consulate LE Staff to expand in-house capacity to shoot quality photos and videos in conjunction with PD Public Engagement activities.
Ensures uniformity of aesthetics and branding to support PD activities with all audience sectors (Emerging Voices, Established Opinion Leaders. Press and Media). Ensures that all products comply with federal and host-country laws and Department of State (DOS) policies, such as the Americans with Disabilities Act.
Responsible for post-production of visual and multimedia content using Adobe Premier/After Effects (or equivalent Indian tools); creates closed captioned text files as required; tags and archives all visual and multimedia content as required. Ensures all tags adhere to the Consulate’s tagging taxonomy. Monitors and interprets standards for video and image performance.
Researches, tracks, and analyzes countrywide and regional digital trends to identify changing audience preferences for content structure and format, including graphic, video, photo and audio components. Coordinates with counterparts in Embassy New Delhi to understand countrywide trends. Working with the SCC team, tracks audience demographics, interests and information consumption preferences. Actively plans at least six months in advance to schedule production of multi—media and other digital products required for editorial calendar of policy priorities, as well as multiple products for the projected slate of Consulate programs and activities. Working with Community Manager, analyzes impact of prior visual and multimedia products to fine-tune plans for future projects and initiatives; identifies performance objectives, assessment methods and outcomes for online engagement. Contributes to the Consulate’s input into the PD elements of Mission’s Integrated Country Strategy (ICS), annual Public Diplomacy Implementation Plan (PDIP), and Public Diplomacy Country Context (PDCC). Recommends equipment required for Digital Production (DP) capacity to support countrywide strategic content.

Qualifications and Evaluations

EXPERIENCE: This position requires a total of at least three years of progressively responsible experience in design, creation and packaging of visual and multimedia content for digital marketing, advertising or mass communications purposes, including extensive experience as an advanced end user of industry standard desktop and mobile software applications, internet and related communications technologies, and integration of visual content into web content management systems. [Note: candidates considered for this position must provide a portfolio of original work demonstrating visual and multimedia design competence.]

JOB KNOWLEDGE: Must have strong creative skills and detailed knowledge of audio and video production, graphic design, and other visual content creation. Must understand how online digital properties and communities function. Must have detailed knowledge of the attitudes of target audience groups, and their preferences for specific content, format, and delivery of visual communication. Knowledge of trends in regional and international communications patterns and how they affect India’s communications landscape is required. General knowledge of digital promotion techniques, audience analysis and analytics, and customer service standards is required. Must have general knowledge of project management, including defining project objectives, outcomes, and assessment methods.

Education Requirements:
University degree in design, advertising, mass communications, or local equivalent is required.

LANGUAGE: Level 4 (Fluent) Speaking/Reading/Writing English is required. Level 3 (Good working knowledge) Speaking/Reading/Writing Telugu is required. (This may be tested)
SKILLS AND ABILITIES Must have strong analytic skills to identify target audiences and understand how Consulate use of images, graphics, video, and audio can affect their sensitivities. Must be able to perceive the emergence of new audience preferences and trends in information consumption and visual and multimedia norms, in order to produce targeted digital or traditional visual content in support of Consulate external engagement. Must be able to analyze content from multiple sources (internal and third-party) and determine when and how to use it in Consulate visual products. Must have excellent, documented visual story-telling, written, and oral communication skills to create and adapt visual, audio and printed material for dissemination in English and local languages. Must have strong interpersonal skills to maintain Consulate-wide collaboration on the creation of visual and multimedia content in support of Consulate public engagement. Must be able to contribute to SCC discussions of priority engagement, strategic content, and use of visual and audio materials and dissemination channels. Must have excellent customer relations and interpersonal cross-cultural communication skills. Must be able to tailor communications to fit formal and informal situations and different ethnic, religious, and linguistic cultures. Must be able to brief U.S. officers and visitors on India’s communication patterns and trends in digital tools and content dissemination channels for visual communication. Must be able to speak publicly; must be able to interpret between English and local language(s) for discussions of content production. Must be able to bring together offices and agencies from across the Consulate to identify and share visual and audio content. Must be able to identify and resolve, or seek help in resolving, problems with use of visual and multimedia content in online or traditional public engagement. Must be able to contribute to development and updating of procedures and guidelines in response to changing communication technologies, and changes in public opinion, formats, and internal Consulate preferences for producing and sharing visual and audio content. Must be able to plan, prioritize and manage, multiple projects such as marketing, information or advocacy campaigns, and oversee associated project budgets, schedules, and daily operations to produce, adapt, and disseminate time-sensitive content, in collaboration with the SCC team. Must be able to assess Consulate DP capacity and determine which acquisitions (equipment, software, etc.) will meet current and future needs. Must have detailed knowledge of multiple formats, digital tools and platforms for visual content creation, editing (audio, visual, multimedia and graphic), and distribution through traditional and digital channels. Must be able to create and use photo and video sharing sites, podcasts, video and other digital products

EQUAL EMPLOYMENT OPPORTUNITY (EEO): The U.S. Mission provides equal opportunity and fair and equitable treatment in employment to all people without regard to race, color, religion, sex, national origin, age, disability, political affiliation, marital status, or sexual orientation.


All applicants under consideration will be required to pass medical and security certifications.

enefits and Other Info
Agency Benefits:
Locally Employed Staff, including Members of Household (MOHs), and Third-Country Nationals (TCNs), working at the U.S. Mission in (insert post and/or country name) may receive a compensation package that may include health, separation, and other benefits.
For EFMs, benefits should be discussed with the Human Resources Office.
The pay plan is assigned at the time of the conditional offer letter by the HR Office.
Other Information:
HIRING PREFERENCE SELECTION PROCESS: Applicants in the following hiring preference categories are extended a hiring preference in the order listed below. Therefore, it is essential that these applicants accurately describe their status on the application. Failure to do so may result in a determination that the applicant is not eligible for a hiring preference.
AEFM / USEFM who is a preference-eligible U.S. Veteran*
FS on LWOP and CS with reemployment rights **
* IMPORTANT: Applicants who claim status as a preference-eligible U.S. Veteran must submit a copy of their most recent DD-214 ( Certificate of Release or Discharge from Active Duty), equivalent documentation, or certification. A certification is any written document from the armed forces that certifies the service member is expected to be discharged or released from active duty service in the armed forces under honorable conditions within 120 days after the certification is submitted by the applicant. The certification letter should be on letterhead of the appropriate military branch of the service and contain (1) the military service dates including the expected discharge or release date; and (2) the character of service. Acceptable documentation must be submitted in order for the preference to be given.
** This level of preference applies to all Foreign Service employees on LWOP and CS with re-employment rights back to their agency or bureau.
For more information (i.e., what is an EFM, USEFM, AEFM, MOH, etc.) and for additional employment considerations, please visit the following link.

How to Apply
How to Apply:
All candidates must be able to obtain and hold a Public Trust clearance.
To apply for this position, click the Submit Application button. For more information on how to apply, visit the Mission internet site.
Required Documents:
In order to qualify based on education, you MUST submit the requested diploma and / or transcripts as verification of educational requirement by the closing date of this announcement. If you fail to provide requested information, or the information you submit is insufficient to verify your eligibility, you will not be considered for this position.
Please provide the required documentation listed below with your application:
Copy of Orders/Assignment Notification (or equivalent)
Residency and/or Work Permit
Passport copy
Degree (not transcript)
DD-214 - Member Copy 4, Letter from Veterans’ Affairs, or other supporting documentation (if applicable)
SF-50 (if applicable)
Next Steps:
Applicants who are invited to take a language or skills test, or who are selected for an interview, will be contacted via email.
For further information - the complete position description listing all of the duties, responsibilities, required qualifications, etc. may be obtained by contacting the Human Resources Office.
Thank you for your application and your interest in working at the U.S. Mission in Hyderabad, India. 

The U.S. Consulate General Hyderabad seeks an individual for the position of Strategic Content Coordination Assistant (Digital Production Coordinator) for its Public Affairs Office. The vacancy announcement is now live on the Electronic Recruitment Application (ERA)

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