Sr. Mgr - Digital & E-Commerce

Sr. Mgr - Digital & E-Commerce

Jubilant Pharmova Limited
6-8 years
Not Specified

Job Description

Jubilant Pharma Limited is a global integrated pharmaceutical company offering a wide range of products and services to its customers across geographies. We organise our business into two segments, namely, Specialty Pharmaceuticals, comprising Radiopharmaceuticals (including Radio pharmacies), Contract Manufacturing of Sterile Injectable, Non-sterile & Allergy Therapy Products, and Generics & APIs, comprising Solid Dosage Formulations & Active Pharmaceutical Ingredients.
Jubilant Generics (JGL) is a wholly - owned subsidiary of Jubilant Pharma. JGL in India has Research & Development units at Noida and Mysore. It has two manufacturing facilities one at Mysore, Karnataka and another at Roorkee, Uttarakhand, engaged in APIs and Dosage manufacturing, respectively.
The manufacturing location at Mysore is spread over 69 acres and it's a USFDA approved site engaged in manufacturing of APIs, and caters to the sales worldwide. API portfolio focusses on Lifestyle driven Therapeutic Areas (CVS, CNS) and targets complex and newly approved molecules. The company is the market leader in four APIs and is amongst the top three players for another three APIs in its portfolio helping it maintain a high contribution margin. The manufacturing location at Roorkee, Uttarakhand is state of the art facility and is audited and approved by USFDA, Japan PMDA, UK MHRA, TGA, WHO and Brazil ANVISA. This business focusses on B2B model for EU, Canada and emerging markets.
Both manufacturing units are backward- integrated and are supported by around 500 research and development professionals based at Noida and Mysore. R&D works on Development of new products in API, Solid Dosage Formulations of Oral Solid, Sterile Injectable, Semi-Solids Ointments, Creams and Liquids. All BA/BE studies are done In house at our 80 Bed facility which is inspected and having approvals /certifications from The Drugs Controller General (India) and has global regulatory accreditations including USFDA, EMEA, ANVISA (Brazil), INFRAMED (Portugal Authority), NPRA(Malaysia), AGES MEA (Austria) for GCP and NABL, CAP accreditations for Path lab services.
JGL's full-fledged Regulatory Affairs & IPR professionals ensures unique portfolio of patents and product filings in regulatory and non-regulatory market.
Revenue of Jubilant Pharma is constantly increasing and during the Financial Year 2018 -19 it was INR 53,240 Million as compared to INR 39,950 Million during the Financial Year 2017-18.
Kindly refer for more information about organization.
Role Profile
Sr. Manager E-commerce
Purpose of the role
Details of the role
Sr. Manager E-Commerce
(Job function)
Grade and Level
Job Family
(Specific sub-function)
Sales & Marketing
Role type (Primary level of contribution)
e-commerce sales and Account management
Location (City name)
Business Unit
Scope of the role
Scope -
The jobholder shall be responsible for cascading the direction of the VP and Business Head ensuring achievement of budgeted sales targets, implementation of e-commerce & digital marketing strategies for new products. The jobholder along with Business Head will devise plans to introduce and drive sales for new product segments around CVD and OTC range.
As part of Nutraceutical and OTC expansion, IBP is looking at new business opportunities via channel expansion. This role will work to expand IBP portfolio across e-commerce portals.
  1. Total responsibility to drive brand sales in the ecommerce segment. This will include both national and hyper local segments.
  2. Be the single point contact for all online retailers to manage the relationship and drive brand market share.
  3. Start by setting up the sales system and then track brand performance of the brand over a period of time.
  4. Work closely with the marketing team to drive online brand sales conversions.
  5. Work closely with online retailers to first list all the products and then using their data to drive brand sales.

Key performance indicators (include but not limited to)
  1. Build high sales conversion and market share.
  2. Establish a strong win-win partnership with online retailers.
  3. Deliver strong sales promotion programs along with marketing programs.
  4. Continuously analyze shopper trends to capitalize on shopper behavior.
  5. Build a strong system of measuring ROI on ecommerce platform to drive productivity.
  6. Keep updated on all competition activities and plan appropriate response.
  7. Drive overall sales function in line with organization policies by following the code of conduct and applicable compliance and ethics

Relationships around the role
Reporting to (Business)
Associate Director - Marketing
Reporting to (Matrix)
No of Reportees
Key External Stakeholder(s)
e-commerce portal account team, Third party Agency, Consultants
Key Internal Stakeholder(s)
Sales, Marketing , Supply Chain , Finance, Legal and Regulatory
Competencies critical for the role
Scientific/ Technical
Proficiency level
Commercial Acumen
Negotiation Skills with external stakeholders
Account & agency Management skills
Drive for results
People orientation
Academic qualifications and experience required for the role
Required Educational Qualification & Relevant experience
Desirable: MBA or equivalent from a reputed school with a work experience of 6-8 years.
  1. Experience: Should be from the ecommerce industry.
  2. Candidate should be well versed with tools and practices used to drive brand sales in the ecommerce channel.
  3. Ideal candidate should have spent time at an ecommerce retailer (prefer FMCG) and then worked in a consumer facing company on the client side, driving e-commerce sales.
  4. Any stint in a start-up environment or new business division within a large organization, will be useful.
  5. An independent self-starter with an entrepreneurial flair and be comfortable with making decisions. Willing to travel.

Additional Requirements
Nutraceutical or OTC experience will be added advantage.

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