Sr. Marketing Manager

Sr. Marketing Manager

8-11 years
Not Specified

Job Description

Job Description :
Job summary
External job description
Amazon runs a highly successful Events program, offering customers compelling reasons to visit, engage and shop via large tent pole (e.g. Diwali), key shopping occasion led events (example - Independence Day Sale, Republic Day Sale), seasonal (e.g. Valentine's Day) and regional events throughout the year. We are looking for a talented, smart and entrepreneurial leader to grow Amazon's customer engagement through the key shopping occasion led events program. As part of the Customer Engagement and Customer Experience team, you will be a key driver of Amazon's growth, by working with stakeholders to continue to evolve our events strategy and calendar and drive awareness and customer participation across these programs. In this role you will work directly with teams across Amazon to build the right go to market strategy, develop key marketing inputs and handle end to end execution of the events. You will be the primary point of contact for all teams at Amazon including Category Management, Cross Channel Marketing, Prime, Ops, Finance, Customer Service, etc., for these events.

You will be the primary owner for:
. driving the success of the key shopping occasion led events events, including event positioning, major cross-site engagement initiatives spanning shopping and non-shopping programs (Amazon Pay, Games, Prime Video, etc.)
. driving synergistic marketing communication across all channels, working with various marketing teams
. ensuring event readiness and communicating it to various levels in the organization.
. establishing measurable best practices for growing the program towards achievement of goals,
. setting up scalable processes and develop methods for automation to improve overall efficiency.

The ideal candidate will bring a sharp analytical mind, think customer backwards, demonstrate strong marketing thinking, have strong program management skills, be able to influence senior stakeholders across the organization and roll up his/her sleeves to get things done. He/she has to have a customer-oriented mindset and must have a strong track record in building scalable marketing/promotional programmes across multiple channels

Key responsibilities include:
. Single threaded owner for the Events program for This person will be responsible for marketing and program management of all 3-4 key shopping occasion led events on
. Long term planning and development of strategy for the Events program
. Own and develop a high bar of customer experience for all events in the organization
. Develop go to market strategies including key propositions and constructs for each event
. End to end program management to ensure smooth execution
. Developing and executing new ideas for driving engagement goals
. Building robust processes for smooth execution of the events calendar
. Liaising with senior internal stakeholders to develop timely inputs, set-up processes across other functions of the organization to maintain a high bar on quality execution
. Partnering with internal brand and digital marketing teams to plan, develop, execute and analyze marketing campaigns across online and offline channels.
. Compile, analyze, and present performance metrics and enlighten potential opportunities for program growth
. Establishing guidelines and best practices across teams

Basic qualifications
. MBA, with 8+ years of marketing/program management experience, handling marketing, promotions or loyalty programs for a consumer facing, ideally e-commerce or retail business of significant scale.
. An experienced planner and project manager, with strong cross-team coordination skills.
. Must be comfortable operating at different levels in the organization, and across various teams - retail, creative, finance, analytics, product and so on.
. Strong organizational skills able to manage multiple projects simultaneously and strong attention to detail.
. Strong data-driven decision making skills, with demonstrated ability to dive deep into customer data and translate insights into opportunities.
. Ability to think and influence both quantitatively and qualitatively.
. Strong written and verbal communication skills, ability to articulate ideas and persuade stakeholders.
Basic Qualifications :
. Experience using Microsoft Excel to manipulate and analyze data
. Experience building, executing and scaling cross-functional marketing programs
. Experience using data and metrics to measure impact and determine improvements
. Experience presenting metrics and progress to goal with stakeholders
. 5+ years of marketing experience

Preferred Qualifications :
Preferred qualifications
. An ambitious self-starter with excellent communication and follow-through skills.
. Demonstrated ability and willingness to roll up sleeves and execute to get the job done.
. Ability to work successfully in an ever-changing environment with competing priorities
. Demonstrated track record of creative problem solving.
. Quick thinker with the ability to operate with a commercial and customer-focused view

About Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - continues to grow and evolve as a world-class e-commerce platform. Amazon's evolution from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. The world's brightest technology minds come to to research and develop technology that improves the lives of shoppers and sellers around the world.

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