Sr Executive - Marketing

Sr Executive - Marketing

Great Learning
1-2 years
Not Specified

Job Description

Key Responsibilities
  • Conceive and develop efficient and intuitive marketing strategies
  • Organize and oversee EMail Campaigns to optimize ROI and expand reach
  • Conduct market research, increase engagement and analyse trends through E-Mail Marketing/SMS Marketing/Push Notifications and other promotional channels
  • Social Media Tactics and re-marketing to increase reach and subscribers/leads
  • Monitor progress of campaigns using various metrics and submit reports of performance

  • Proven experience of 1-2 years as marketing executive or similar role
  • Good understanding of market research techniques, data analysis and statistics methods
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Experience in E-Mail Marketing Tools( Mailchimp, Sendgrid etc.)
  • Familiarity with social media and web analytics (e.g. WebTrends)
  • Familiarity with SMS Marketing
  • Excellent communication and people skills
  • Strong organizational and time-management abilities
  • Creativity and commercial awareness
  • BSc/BA in marketing, business administration or relevant discipline

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