Social Media Marketer

Social Media Marketer

Exotel
2-4 years
Not Specified

Job Description


About us
Exotel is one of Asia's largest customer communication platforms. We are on a mission to move enterprise customer communication to the cloud. In 2020, we powered over 4 billion calls and connected over 320 million people. We work with some of the most innovative companies such as Ola, Swiggy, Zerodha, Whitehat Jr, Practo, Flipkart, GoJek, etc. We also power customer communication for some of the top banks in the country. Join us on this journey to make a difference in how companies look at customer communication. Read our growth story About the role
Exotel is seeking for a creative and strategic social media czar to manage, leverage, and grow our online social media accounts by implementing strategies and tactics that improve our social media presence .
If you are someone who loves copywriting, driving engagement and action and enjoy being creative, take a peek at the requirement below and see if you are the right fit for the role.
What you will do
  • Develop, write and deliver engaging copy for a social media audience on LinkedIn, Facebook, Twitter, Instagram, and YouTube.
  • Drive consistent, relevant traffic and leads from our social network presence.
  • Manage social calendar, share and publish the content on all social media platforms.
  • Track, measure and analyze all initiatives to report on social media ROI.
  • Use data and platform analytics to experiment with content, with a view at improving overall performance.
  • Collaborate with content marketers and digital team to distribute content in ways that engage our social media audiences and encourage engagement.
  • Respond to questions and comments on our social media pages in a timely and accurate manner.
  • Manage the voice of Exotel on all community public-facing channels ensuring content adheres to a consistent voice and brand guidelines.
  • Explore new tactics and creative/content formats on social media platforms to drive engagement.
What we are looking for
  • Has 2-4 years experience working with a SaaS company.
  • Strong copywriting skills. Should be able to write engaging content with a human touch.
  • Brand building mindset and passion for creating brand love.
  • Creative - enjoys finding creative ways to tell a story.
  • Ability to create short videos, gifs and other social media content is a plus.
  • Have command of best practices and trends in social media marketing.

About Exotel

Job Source : exotel.com

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