Site Core EXM

Site Core EXM

Multi Recruit
Bengaluru / Bangalore
3 - 5 Years
1000000 - 1200000 INR

Job Description

  • Develop and execute customer-driven, locally oriented end-to-end marketing strategies and programs to increase customer demand.
  • Collaborate with other marketing automation consultants and Solution Architects to deliver breakthrough ideas and innovation in the go-to-market strategy for net-new business via all relevant mediums and channels.
  • Work closely with the leadership teams to align marketing programs to business and sales objectives and priorities and ensure all the targets are met.
  • Improve and apply processes and best practices to ensure program success, making programs globally visible and available, and measure outcomes.
  • Develops and shares subject matter expertise, business knowledge, or best practices.
  • Collaborate with marketing stakeholders to gain input into the program strategy, campaign approach, creative direction, and impact measurement (goals/performance).
  • Have the capability to orchestrate, negotiate, prioritize, and manage project deliverables with other members of the marketing organization as needed.
  • Responsible for timely deliverables within the team.
  • Cross-train internal team members on the Sitecore experience manager platform and account-specific processes.
  • Create and maintain account/client specific documentation (Operations Manual, Process documents, etc)
  • Identify opportunities to streamline the process through automation
  • Conduct A/B testing and test campaign effectiveness on the Sitecore email experience management platform.
  • Some of the skill sets needed for this position.

Skills and Qualifications:

  • Should have worked on the Sitecore email experience management platform for a minimum of 3 years
  • Solid B2B marketing experience, preferably with clients in the high-tech, manufacturing, business services sectors
  • A strong background working with and transforming marketing data, experience integrating marketing data with CRM is a plus
  • Experience in another marketing automation platform (Marketo, Eloqua, SFMC) is a plus
  • Web Development with HTML, JavaScript, jQuery is a plus
  • Excellent verbal, written, and interpersonal communication skills

Job Details

We create and nurture leads, retain and grow customers, and give clients the confidence their marketing investments will produce quantifiable returns

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Functions : IT

Industries : IT/Computers - Software

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