SEO Executive

SEO Executive

Volar Fashion Private Limited
Mumbai Mumbai City
2 - 4 Years
Not Specified

Job Description

Job location: Kandivali West, Mumbai

Job Responsibilities:
- Competitive analysis of fashion brands  
- Keywords identification & selection as per brand’s competition
- Selecting & maintaining ratio in between low : medium : high competitive keywords
- Maintaining ratio in long tailed & short-tailed keywords
- Identifying opportunities in website optimization based on the below pointers:
On-page optimization:
o Analyzing complete website for on-page optimization
o Reduction of page load time of all web pages
o Creating title tags & description for all pages
o Creating & uploading meta titles & description tags featuring all pages & products
o Creating batch of tags & perma-links for all pages
o Provide assistive information to content writers for creating website & product content
o Creating a complete .xml site-map & getting the sitemap listed on Google & other major search engines
o Research & development on other on-page optimization techniques
Off-page optimization:
o Getting the website crawled on Google & other search engines
o Creating Google Console, Webmaster tools, Google tag-manager accounts
o Set-up tags for all pages/events/occurrence to monitor responses by users
o Set-up & monitor Goal page on order completion & newsletter subscription
o Listing websites for all the publishing opportunities
o Strategise submission plans for all categories:
 Logo submission
 Article submission
 Blog submission
 Directory submission
 Classifieds submission
 Presentation submission
 Video submissions
 Image submissions
 Link submissions
 Social bookmarking
 Deal/coupon submissions
- Work with content team to create strategy for keyword plotting in website content, product content, blog content, seo article content, ghost blog content, presentation content & other content related submissions
- Work with graphic & content team for infographic creation for brand submissions
- Work closely with website team & get the SEO related work updated on website
- Monitor weekly progress & prepare a weekly report for performance analysis
- Keep a track on monthly progress of website performance & keep a comparison record of all months
- Suggest corrective measure to maintain & increase website retention rate
- Time to time suggest methods on how to improve SEO performance

Volar Fashion is sister concern company of Grandstep (HK) LTD. Grandstep is a Hong Kong based manufacturer of fashion footwear, garments, bags and accessories. You can view our company profile through www.grandstep.com www.grandapparels.com www.londonrag.com

Grandstep is committed to exceed our customer’s expectations in quality, delivery and cost through continuous improvement and customer interaction. We constantly match our pace to the innovation and inspiration from the fashion world to thrive and accomplish our goal of a leading shoe, Apparels, Bag and accessories manufacture.

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Volar Fashion is a E-commerce company having more than two Brands under its umbrella. Our headquarters is situated at Hong Kong and our multiple offices are across the globe. We have 2 office is USA, 1 in United Kingdom and 1 in India (Mumbai)

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