1. Perform keyword research in co-ordination with client business objectives to
optimize existing content and uncover new opportunities.
2. Provide SEO analysis and recommendations in coordination with elements and
structure of websites and web pages.
3. Provide recommendations and execute strategies for content development in
coordination with SEO goals – general and keyword specific.
4. Administer search engine programs (XML sitemaps, shopping feeds, webmaster
tools) for purposes of diagnostic reporting on projects.
5. Implement link building campaigns in coordination with target SEO goals.
6. Assist in development and execution of communication/content strategies via
social communities in coordination with SEO goals.
7. Keep pace with SEO, search engine, social media and internet marketing
industry trends and developments.
8. Monitor and administer web analytics dashboards, reports and key reporting
tools, and point out key areas of importance in accordance to the goals.
9. Monitor and evaluate search results and search performance across the major
10. Communication to team and management on project development, timelines,
11. Work closely with the other team members to meet the goals on existing
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Apply data program techniques and procedures Compile, verify accuracy and sort information according to priorities to prepare source data for computer entry Generate reports, store completed work in designated locations and perform a backup operation
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