Senior Manager - Analytics

Senior Manager - Analytics

Practo Technologies Private Limited
7-12 years
Not Specified

Job Description

Senior Manager - Analytics (Marketing) @Practo

Greetings from Practo..!

What if, instead of a job, you had a mission A mission to create the future of healthcare alongside a team of brilliant, passionate people, on a canvas that touches billions of consumers around the world

It's what we do at Practo.

Practo is made up of people from diverse backgrounds, united by our mission to help people around the world live healthier, longer lives by simplifying ways to be healthy. Our culture revolves around first principles thinking that leads to daring ideas and we have the freedom and opportunity to turn these ideas into reality. We are dedicated to improving healthcare access for everyone and leaving the world better than we found it.
About the team:
The analytics team comprises passionate problem solvers who share a common vision of enabling decision-making through data-driven strategies.
What can you expect

  • Opportunity to work in a fast-paced environment aimed at creating a very high impact
  • Opportunity of leading and building a team comprising analysts, senior analysts and leads
  • Exposure to different business functions, helping each function to become successful with your work
  • Opportunity to work with a diverse team of smart and hardworking professionals from various backgrounds
  • Amazing work culture with endless opportunities for personal and professional growth Independence to put your thoughts/ideas into the executable business projects
  • Ability to directly implement solutions and see them in action critical partner for all decision-making in the organisation
  • Interact with people from various backgrounds - a mix of Marketing leaders and managers, Business, Product Managers, Designers, and Developers
  • Flat organisation structure with open and direct culture
  • Merit-based fast-growth environment

What do you need to have

  • Bachelor's/Master's degree in Engineering, Economics, Finance, Mathematics, Statistics, Business Administration or a related quantitative field
  • 8+ years of high-quality hands-on experience in business & data analytics
  • Strong leadership skills to spearhead a team of smart analysts and work with multiple stakeholders within the practo ecosystem
  • Hands-on experience in SQL and Python
  • Great understanding of Marketing / Search / Data tools like Goodle Adwords, KDS, Facebook Ads manager, Google Analytics, etc.
  • Define the business and marketing metrics to be evaluated, work with engg on data instrumentation, create and automate self-serve dashboards to present to relevant stakeholders leveraging tools such as Tableau, etc.
  • Ability to structure and analyse data leveraging techniques like EDA, Cohort analysis, Funnel analysis and transform them into understandable and actionable recommendations and then communicate them effectively across the organization.
  • Work experience in Consumer-tech organisations (in Marketing domain) would be a plus
  • Developed a clear understanding of the qualitative and quantitative aspects of the product/strategic initiative and leverage it to identify and act upon existing Gaps and Opportunities
  • Process oriented and objective approach towards planning, prioritisation and management. Being creative while brainstorming & solutioning while also being able to then translate the solution into an extremely realistic and detail oriented execution plan
  • A value-based approach to work and problem solving is must - Do the right thing even when no one is looking attitude

What do we expect from you

  • Creative thinking to solve real-world problems
  • Fail fast, learn faster approach
  • Comfortable in a high-energy, fast-paced environment
  • Proficient verbal and written communication skills
  • Strong Ownership with the ability to self-direct work in an unstructured environment
  • Excellent partnership and collaboration skills with the ability to work cross-functionally
  • Good organisational skills including prioritising, scheduling, time management, and meeting deadlines
  • Proven experience in managing cross-functional projects
  • Proven negotiation skills, influencing abilities
  • Experience in leading Analytics teams
  • Adherence to a value based work culture

What will you work on

  • You will work with Marketing leaders to set up the analytics engine for all channels including - Product & Digital marketing, Retention, SEO and Consumer Insights
  • Providing strategic insights from both quantitative/qualitative data analysis on marketing activities - optimising SEM campaigns, evaluating ATL campaign performance, keyword / search term analysis and classification for SEM and SEO, Media Mix Modelling for campaign impact attribution, charting out levers for consumer retention, etc.
  • Collecting, aggregating, and analyzing performance of the various marketing channels and new initiatives on a regular basis
  • Identifying market trends to aid marketing decisions through analysing competitor and customer data
  • You will work with large, complex data sets to solve open-ended, high impact business problems using data mining, experimentation, statistical analysis and related techniques
  • You would have/develop a strong understanding of the business & product and conduct analysis to derive insights, develop hypotheses and validate with sound rigorous methodologies
  • You would apply excellent problem-solving skills and independently scope, deconstruct and formulate solutions from first principles that bring outside-in and state of the art view
  • You would expedite root cause analyses/insight generation against a given recurring use case through automation/self-serve platforms
  • You will develop compelling stories with business insights, focusing on the strategic goals of the organisation
  • You will work with Business, Product, and Data engineering teams for continuous improvement of data accuracy through feedback and scoping on instrumentation quality and completeness
  • You would be closely involved with the product & business life cycle working on ideation, defining success criteria, instrumenting for product features, Impact assessment, and identifying and recommending improvements to further enhance the Product features
  • Own development of a central source of truth in terms of self-serve dashboards & reports on tools like Tableau for empowering various teams with incisive data to make decisions on a day to day basis
  • Set high standards in project management own scope and timelines for the team
  • Take responsibility for skill-building within the organisation (training, process definition, research of new tools and techniques, etc.)
  • Set performance benchmarks for the team mentoring analysts within the team to deliver effectively, incubating new ideas.
  • Own prioritisation with stakeholders negotiate and ensure high impact for work
  • Create roadmap/strategy for the respective business unit in collaboration with stakeholders

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