We're after a switched-on paid search pro who can:
- Setup, manage and optimise campaigns on Google Adwords and YouTube.
- Analyse analytics to identify areas of opportunity and utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc) to squeeze as much ROI as humanly possible out of each dollar spent.
- Write effective direct response ad copy that sells.
- Manage landing page and websites to install conversion code and tracking pixels.
- Communicate effectively with and educate Account Managers who will relay to clients the strategies of your campaigns.
- Be invested in each clients business as though it were your own.
- Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimization.
- Keep your finger on the pulse to identify opportunities within paid search for the benefit of both Elite and their clients.