Programmatic Manager - Ad Tech Strategy

Programmatic Manager - Ad Tech Strategy

Hong Kong Disneyland
7-10 years
Not Specified

Job Description



Job Summary:

Disney+ Hotstar is the fastest- growing entertainment brand in India with one of the largest subscription services in the country and millions more accessing quality entertainment that's available free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favorite content, migrating audiences at scale from television to a device of their choice.

ABOUT THE ROLE

As a programmatic manager, you will manage the end-to-end experience of our programmatic partners which are DSP's, SSP's, Ad exchanges & Trading desks, and also work closely with select advertisers to unlock their programmatic spends. You will drive the programmatic business working closely with Sales, Strategy, Operations & Product teams to achieve advertiser goals. The programmatic manager has deep expe rtise in ad-tech & programmatic advertising and will leverage his/her expertise to grow the programmatic business. You will be passionate about understanding advertiser objectives and finding solutions to address them via training, product deep dives and product interventions. The programmatic manager will own the advertiser experience and will work closely with the advertiser to grow their programmatic business. You will be involved in both advertiser interactions as well as influencing internal stakeholders.YOUR KEY RESPONSIBILITIES
    Work closely with key ad-tech & programmatic partners including but not limited to - DSPs, SSPs, DMPs, Ad Exchanges, 3rd party Ad Servers & Trading Desks
  • Own the end-to-end experience of our programmatic partners including - Evaluating, Onboarding, Operationalising, Optimizing & Scaling
  • Drive efficiencies with programmatic partners based on advertiser needs by providing recommendations and troubleshoot ing support when needed
  • Work closely with Sales teams and advertisers to understand business objectives and deliver on them via programmatic solutions and appropriate tactics
  • Work closely with programmatic partners to oversee the launch & execution of
  • Work closely with internal product and tech teams to scale and drive efficiencies in the programmatic business
  • Drive the development of processes, documents, and checklists to ensure operational efficiency among new and existing advertisers as well as programmatic partners
  • Analyze and interpret data to identify improvement areas & root causes
  • Build industry expertise and become a trusted advisor within the organization on programmatic solutions
  • WHAT TO BRING
    • 7+ years experience in Online media, Ad-Tech, or Programmatic business
    • High degree of ownership and bias for action
    • Proven history of delivering on client and advertiser goals
    • Exp experience in media planning, understanding programmatic media, ad serving, digital attribution, and media analytics
    • Experience in working with Ad Tech Partners like DSPs (DV 360, TTD, Mediamath, Amazon, etc), SSPs (Magnite , Pubmatic, InMobi, etc)
    • Problem-solving through product & process interventions
    • Attention to detail while multitasking and working in a fast-paced environment
    • Team player & strong communication skills
    OUR VALUES
    • We are customer obsessed
    • We are audacious in vision and action
    • We encourage honesty and open dialogue
    • We respect everyone and every point of view
    • We make objective and data-driven decisions
    • We believe trust and accountability go hand-in-hand
    • We invest in each other's growth
    • We bring our A-game and nothing else
    • We take charge and get it done
    THE PERKS
      The glory. Almost too much responsibility
  • No dress code. Unlimited leave. A fun-life balance
  • A ticket on our rocket ship to the moon

  • WHO WE ARE AS AN EMPLOYER

    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

    WHO WE ARE AS A COMPANY

    Disney+ Hotstar is one of the fastest-growing video-on-demand services. Scratch that. We're Disney+ Hotstar. The go-to destination for over 300 million active users who seek anything from award-winning English shows and movies to regional content to live sports. Basically, those that seek everything. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world.

    #Non-tech

    Job Details

    Employment Types:

    Function:

    IT

    關於 Disney+ Hotstar: Hotstar 是增長最快的影片點播務之一。算了。我們是 Hotstar,是超 1 億活用戶尋英語節目與電 and the tool of choice for regional live sports programming. Our mission is to revolutionize Internet entertainment through intelligent personalization and building a global video platform to control the World Wide Web and the world. We believe there are only two ways to achieve our goals - bold or bolder About The Walt Disney Company: The Walt Disney Company, and its affiliates and affiliates, is a leading diversified international home entertainment and media business with operations in The following categories: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive Media. Disney started out as a cartoon studio in the 1920s and has grown to become a leader in the entertainment world. Upholding its legacy, Disney continues to create world-class stories and experiences for every member of the family its stories, characters and experiences are known around the world. Operating in more than 40 countries, our employees and entertainers work together to create entertainment experiences that are cherished globally and locally. This position is with Novi Digital Entertainment Pvt Ltd , part of what we call Disney+ Hotstar.

    Job Source : hk.disneycareers.com

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