Product Marketing Manager

Other India
0 - 50 Years
Not Specified

Job Description

Product Marketing Manager - Informatica iPaaS CIH & B2B Services
Our Team
Informatica’s industry leading product marketing team has played a critical role in driving the marketing strategy behind the company’s undisputed leadership across five market categories. In addition to being a highly cohesive team, it is a group of fun, smart, nimble, multi-talented, and high-energy individuals, focused on driving impact for sales, customer success and overall market leadership for Informatica. Each member of our team owns a strategic part of the business, and has specific areas of responsibility in multiple areas such as market strategy, competitive positioning, solutions messaging, market analysis, sales training, and storytelling. Many members of our team are seen as leading subject matter experts in the industry.
Your Opportunity
Are you a self-motivated marketer, passionate about creating and driving market growth for innovative products and solutions that disrupt industries by accelerating the data-driven digital transformation of our customers Then, this is the role that you should consider. You will be a key member of the team and will be responsible for product marketing for our industry-leading Informatica iPaaS, specifically for its Cloud Integration Hub (CIH) and B2B solution. You will take complete ownership for product marketing around these services, and work cross-functionally with product management, sales, alliance teams, and other groups within marketing, to drive key deliverables to support sales enablement, demand generation, and thought leadership.
You will contribute to all aspects of product marketing – defining market strategies; creating sleek, provocative, and brilliant messaging and positioning; authoring compelling digital content; evangelizing CIH and B2B services through social media, analysts, and press; enabling sales and partner alliances; and showcasing customer success stories.  You will help communicate through various channels how businesses can succeed with Informatica’s CIH and B2B services. 
Informatica is the leader in enterprise cloud data management and we’re taking the company to the next level from a $1B to $3B company.  How often do you have the opportunity to work for an innovative billion-dollar start-up having the stability of a mature company with thousands of customers already in production that you can cross-sell and up-sell to along with an extensive partner eco-system to drive new business
Our Ideal Candidate
Integration is critical to today’s digital transformation. Most companies fail because their business divisions operate in isolated islands and they have no integration with their partner systems. The enterprise iPaaS is the modern, cloud-based tool that organizations are betting on for all their integration needs. Informatica has been the leader in the enterprise iPaaS market 6th year in a row. No wonder businesses trust Informatica to lead them through their digital transformations. That’s where you come into the picture as a high energy and passionate change agent increasing our brand perception, pipeline, and customer success for Informatica’s CIH and B2B services.
You have a lot of energy matched with superb communication skills. You excel in a fast-paced environment and exceed goals. When something isn’t working, you shift gears quickly, and come up with a new approach and renewed energy to tackle any challenge. You have demonstrated strong leadership and project management experience including the ability to independently prioritize and track complex, competing schedules; proactively anticipate and complete tasks; and self-initiate programs.  You will also:

  • Be well versed or familiar with technologies associated as relates to Cloud, iPaaS, application integration, data integration, EDI, and AI and machine learning
  • Message and market to integration specialists, ad-hoc integrators, and citizen integrators
  • Drive new business through the partner eco-system
  • Be persuasive with written and verbal communication skills
  • Have great interpersonal skills and intrinsic enthusiasm that allow you to build strong relationships with co-workers and with customers and partners
  • Think out-of-the-box and bring a creative flair to product positioning and marketing campaigns

Your Responsibilities
Reporting to the Director of Product Marketing for Informatica iPaaS, you will be based in Bangalore, India and will:
  • Collaborate with product management, sales, field marketing, partner alliances and other functions to develop and execute the marketing strategy for Informatica’s CIH and B2B services and serve as the voice of the market for product strategy development
  • Be a strategic team leader and mentor
  • Be the company Go-To-Market expert and leader for Informatica’s CIH & B2B services.
  • Develop product positioning and messaging that effectively differentiates Informatica’s CIH & B2B.
  • Work with customers to develop compelling assets that tell the story of their success
  • Own and deliver a complete bill of materials of content including presentations, briefs, FAQs, demos, guides and related collateral that enable the sales process from lead generation to deal close
  • Serve as a subject matter expert to enable the sales team to effectively articulate the value of CIH & B2B to prospects as well as actively participate in deals and customer meetings
  • Develop thought leadership content to accelerate customer and industry awareness, and adoption, such as case studies, white papers, blog posts etc.
  • Work with Corporate Marketing and Field Marketing globally to develop campaign strategy to rapidly drive awareness and build pipeline
  • Evangelize our products and best practices via marketing events, webinars, social media and other channels
  • Serve as spokesperson with press, analysts and at industry events
  • Develop and drive the complete launch plan for new products

Your Qualifications
  • 5 or more years of product marketing experience with a track record of delivering compelling, breakthrough content in an enterprise software environment
  • Ability to develop a deep understanding of the CIH & B2B market and solutions, customer pain points, competition and trends
  • Experience with content development for complex products sold to IT or other technical buyers is strongly desired
  • Exceptional written and verbal skills with meticulous attention to detail
  • Outstanding communication skills, especially the ability to convert complex ideas into simple messages
  • Proven ability to participate in and influence cross-functional teams
  • Ability to work with peer and senior technical customer users/buyers to solicit and synthe customer and market feedback for actionable recommendations on positioning, messaging and product features
  • Ability to create go-to-market plans and adjust based on data analysis, market feedback and corporate strategy evolution
  • Demonstrated ability to develop compelling and creative content that stands out 
  • Bachelor’s degree or equivalent; MBA a plus

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