Product Marketing Manager

Product Marketing Manager

Amazon
Bengaluru / Bangalore
3-6 years
Not Specified

Job Description


Job Description :
The Consumer Marketing team at Amazon India is seeking a talented, highly motivated and experienced Business Development Leader for the Amazon Associates Program. With its network of lakhs of partners, publishers and influencers; the Amazon Associates program is a global leader in online marketing and one of the largest paid advertising channels for Amazon. As a customer-obsessed, digital media and content enthusiast – you will influence and build upon the success we have had with lakhs of digital traffic owners who are looking for a means to monetize their traffic.
In this role, you will need to think strategically and creatively to build marketing strategies for driving adoption and retention of associates who have signed up for the program. You will be responsible for leading the marketing vision, including influencing key product features, refining positioning and messaging, and working cross-functionally to build and execute full funnel marketing campaigns (both onsite and offsite). You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big while paying careful attention to detail.
A successful candidate must be able to work at the strategic level (using customer behavior to generate bold and innovative ideas for growth) and at the tactical level (optimizing campaigns with merchandising tools, analyzing traffic data and solving problems). This candidate must be willing to learn and adapt to a fast evolving customer landscape – changes in which have been accelerated due to the increased time spent online since Covid hit. You will have a strong understanding of all aspects of the marketing funnel, possess great project management and influencing skills to work across multiple teams to achieve success.
Specific responsibilities include the following:
· Increase retention and engagement for customers who have signed up on the Amazon Associates program by deploying marketing inputs across merchandising, cohort based segmented communication
· Work with global product teams to drive GTM and launch of new Associate products in India.
· Own the India charter for the product experiences for the Associates Program. Identify gaps in product experiences and work with the product owners to influence the product roadmap to plug these gaps.
· Expand coverage of the Associates program to include new categories / businesses that are launched on Amazon India.
· Overall program management and business reporting for the channel.
Basic Qualifications :
· 3+ years of marketing experience
· Experience using Microsoft Excel to manipulate and analyze data
· Experience building, executing and scaling cross-functional marketing programs
· Experience using data and metrics to measure impact and determine improvements
· 7+ years of business development, partnerships experience with at least 4 years in digital marketing
· MBA/Masters degree in management
· Highly analytical and data driven
· Demonstrated ability to manage lead teams and drive both strategic thinking and execution
· High quality verbal and written communication and comfort with data-based decision making. Frequent documentation for leadership updates expected.
· Experience leading large projects across cross-functional teams with demonstrated interpersonal skills.
Preferred Qualifications :
· 4+ years of overall experience in digital marketing or product management with atleast 2 years in a marketing role.
· MBA or Master’s degree in management.
· Demonstrated ability to coordinate projects across functional teams, including product management, marketing, creative, legal and merchandising teams
· High attention to detail and ability to manage multiple, competing priorities simultaneously.
· Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.
· Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs.
· Excellent verbal and written communication skills.

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