Paid Social Media Specialist

Paid Social Media Specialist

Gvms Infotech Private Limited
Bengaluru / Bangalore
4 - 6 Years
Not Specified

Job Description

Main Criteria:
This is for PAID Social Media Specialist position, so we are looking at someone who is hands-on with running and optimizing paid social media campaigns on FB, Twitter, Instagram and Linkedin.
Candidate and Skills Set required:
A Social Media Associate/Specialist is responsible for maintaining an engaging presence of various brands, on popular social channels. An ideal candidate should be able to conceptualise crisp content ideas to increase engagement and followers across social media channels.
Roles and Responsibilities:
Conceptualise campaigns ideas with objective of driving engagement
Managing social presence of Lycagroup brands, across Europe, Australia and South Africa
Publishing content across all social media channels, tracking response, presenting weekly dashboards
Run contests on FB/ Twitter/ Instagram
Co-ordination with content, creative and global teams
Engaging current followers on our social channels and increasing the follower base by putting engaging content and innovative creatives
Competition analysis
Create social listening report using free and paid tools
Good understating of google analytics
Mandatory Skills:
Good understanding brands/products/services
Understands customer segmentation, behaviour/insights to be able to come up with targeted marketing programs
Strong operational knowledge of publishing content across various social channels•Has worked on social media engagement campaigns and contests
Has operational knowledge of working on social media management tool•Is updated with latest advancements in social media space
Understands how to extract reports from Google analytics
Familiar with basics of SEO
Flair for short form content writing
Should be a good team player
Ability to convey the desired message in the right tone, to have the right customer Must possess strong communication skills interaction•
Technical Expertise:
Experience in commonly used social media management tools, such as Hootsuite, Buffer, etc

Leading Digital and E commerce Company

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