P4 Media Analyst

P4 Media Analyst

Wells Fargo
8-11 years
Not Specified

Job Description


Job Description :

About this role:
Wells Fargo is seeking Marketing Data Analyst in Customer Growth, Engagement & Analytics (CGEA) - Paid & Owned Channel Science (POCS) team. As a Marketing Data Analyst on this team you will be part a dynamic group that is defining, managing, and executing measurement strategy and piloting new measurement capabilities for digital and paid social media channel marketing activities. You will be working will with partners from different parts of the organization to design and implement incremental tests to understand consumer behavior and improve channel and campaign performance.

In this role, you will:
  • Design and implement incremental tests to inform channel and campaign performance
  • Apply descriptive or advanced statistics to support business outcomes
  • Leverage machine learning for predictive analytics
  • Develop measurement plans that outline measurement goals, methodology, and deliverables.
  • Explore and mine data to provide insights that support hypothesis-driven, business decision-making
  • Use SQL to extract and manipulate data
  • Generate reports and be able to translate the channel and campaign metrics
  • Develop user-friendly and informative data visualizations that support analyses and learnings as well as recommendations/next steps
  • Partner with agency teams, publishers, and internal teams to plan and report on outcomes
  • Manage tasks on data management, infrastructure, and automation projects

Required Qualifications, US:

Required Qualifications, International:
  • 8+ years of experience in web, digital, paid social, and web analytics and reporting
  • 7+ years of SQL experience working with complex datasets joining digital, paid social, and web data tables with sales data
  • Ability to judge and quantify results of advertising (i.e., understand true value of ROI, impact of results, compare actual results to benchmarks) and know what to do with this information (how to optimize placements, make recommendations etc.)
  • Exceptional understanding of the digital measurement space, analytics, tracking tools and tagging, pixel placement
  • 5+ years designing incremental tests and application of statistical methods to analyze data (e.g., stat sig testing, linear/logistic regression, random forest, KNN, time series, nave bayes, clustering)
  • Applied knowledge of machine learning principles (test and train) with applied programming language (SQL, Python)
  • Experienced in Facebook Advanced Analytics, Google DoubleClick, Google Ads Data Hub, Google AdWords, Adobe Analytics
  • Expert experience in of dashboarding tools such as MS Power BI, Tableau
  • Expert experience in PPT, Excel, and Word

Personal Qualifications:
  • Strong analytical skills with high attention to detail and accuracy
  • Excellent verbal, written, and interpersonal communication skills
  • Exceptional experience in building partnerships and collaborating
  • Strong communication skills and desire to work in cross-functional groups strong writing skills
  • Strong attention to detail, organizational and analytical skills
  • Genuine curiosity with how things work motivated, self-starter
  • Ability to multi-task and work within a rapidly changing environment
  • Takes full accountability of tasks and focusses on solving problems, removes roadblocks

Desired Qualifications:
  • 4+ years of SAS programming experience
  • Experience in PEGA Customer Decision Hub 8.6
  • Familiarity with tools such as Teradata Studio, Teradata SQL Assistant, SAS Enterprise Guide, SAS JMP, Oracle Maximyser, and Jira
  • Use third-party industry and competitor analysis data and tools to complement channel and campaign learnings and recommendations
  • Knowledge of ad serving, Ad Networks and overall landscape required. Familiar with reporting dimensions and metrics of various ad/reporting servers- DFP, DCM, FB ad manager, Criteo etc.


Job Expectations:

We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US:All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Job Details

Employment Types:

Function:

IT

About Wells Fargo

Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.9 trillion in assets. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through 8,050 locations, 13,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 38 countries and territories to support customers who conduct business in the global economy. With approximately 265,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 26 on Fortune’s 2018 rankings of America’s largest corporations. News, insights and perspectives from Wells Fargo are also available at Wells Fargo Stories.

Job Source : www.wellsfargojobs.com

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