ONLINE REPUTATION SPECIALIST (ORM)

ONLINE REPUTATION SPECIALIST (ORM)

Focus Edumatics Private Limited
2-6 years
Not Specified

Job Description


About the role
*The utmost role and responsibility of an online reputation management specialist is to create and maintain a favorable brand image of the company and its products.

He/she is in charge of every social media account of the company's brands and monitors how the brands are engaging with the audience.

*ORM also handles negative publicity even on the review and rating websites. Put Forth Company's Best Image: A company's reputation depends on the way its customers, employees and investors view it.

*This is achieved by always making sure you reply to the reviews, queries or complaints that the customer may have.

Build Trust And Brand Loyalty: Customers research about a company before making a purchasing decision and lack of response to negative comments or reviews can make them hesitant to take a positive decision.

A reputation specialist has to deal with such problems and help neutralize any bad review or comments. Showing your customers that you will improve or act upon the problems is a great way to boost your reputation. When your business understands and adopts the needs of a customer, they feel that they are an important component of your business. This can help build brand loyalty and ultimately raise revenues.

Expectations from ORM
Have an understanding of search engine behavior, social media, forums, blogs, ratings and reviews, etc. These are considered to be the most important and basic skills of a reputation specialist.
Work towards enhancing and building the organization's reputation by constantly measuring the effectiveness of your strategies.
Establish policies and procedures, systems and standards that will avoid any negative impacts on the organization.
Reaching out to dissatisfied customers is an important procedure to control negative reviews. Moreover, focusing on forums, tweets, images, and writing effective blog posts, or publishing positive reviews is also the responsibility of a reputation specialist.
Be well prepared for taking immediate action when the company's reputation has been tarnished.
Research online to find out all the negative keywords associated with a brand or individual and publish positive content that can then neutralize the effect of the former.
Handle difficult situations such as internet blackmail and ethical manipulation of search engine results or reviews.
Development of Positive Content, scheduled regular positive stories to build trust
Engagement with the Audiences, based on positive attributes of the brand Key Responsibilities:
The ORM Executive is responsible for on-line content, tracking and analysis of reputation factors and account to successful management of Brand's reputation.
Continuously monitoring /Tracking the reputation of the brand on various outlets, e.g. social media, search engines, blogs & social communities, consumer forums, etc.
Commenting positively on the most influential/negative forums and comments.
Utilizing sophisticated Online and Offline Techniques in promoting Positive and Neutral Comments.
Track, analyze and make recommendations to account for new or revised content; optimize for SEO
Coordinate monthly performance review and recommendations
Analyze online statistics; overall trends and subsets by Sites/Rating/Keywords, identify on-going trends and potential mitigation solutions
Working knowledge/familiarity with social listening tools
Experience in Education Industry would be an added advantage Technical Expectations: ORM is expected to work on the following areas, manage proper reporting & recommendations and take necessary corrective steps.
Share of voice report
Sentiment analysis report
Media Type analysis report
Twitter campaign analytics
Instagram campaign analytics
Classification report
Twitter Brand Analytics Report
Facebook Brand Analytics Report
Instagram Brand Analytics Report
YouTube Brand channel Analytics Report
Google Analytics, LinkedIn Analytics
Twitter Comparison, Facebook Comparison, Instagram Comparison, YouTube channel Comparison


Focus Edumatics is a leading ed-tech company that has been offering innovative solutions in the fields of online tutoring and e-learning for more than 15 years. It is a place that creates technology-driven solutions to everyday practical challenges faced in education delivery to improve the teaching-learning process. The company's B2B client base includes universities, publishers, and corporates across the US. Currently, the company caters to 1000 + schools and 300,000 students. We empower individuals to solve, create and deliver adaptable solutions. Here is an opportunity to join our dynamic team and build your dream career.

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