Marketing Quality Sr. Analyst (L 08)

Marketing Quality Sr. Analyst (L 08)

Synchrony Financial
2-5 years
Not Specified

Job Description

Job Description:
Role Summary/Purpose:
Marketing Quality Analyst is responsible for validating marketing campaigns. This role is responsible for building fulfilment campaign data files for validation purposes based on marketing and qualifying purchases criteria, reward points / certificates distribution, developing and testing validation rules to check qualifying criteria on behalf of SYF clients. This role will be responsible for validating all manual fulfillment campaigns and ensuring that all campaigns are validated in an accurate and compliant manner.
Essential Responsibilities:

  • Manage marketing campaign data file processing for specific SYF clients

  • Provide consultative input to internal process owners and client teams on best practices for file selection, targeting and segmentation within fulfillment campaign validation

  • Work with internal and external partners on the execution of campaign files including defining requirements, managing deliverables and auditing fulfilment campaign files

  • Develop process improvements within the fulfilment campaign data file validation process

  • Subject matter expertise in fulfilment campaign validation tools, SYF data warehouses, segmentation reporting, suppression exclusions and file outputs

  • Ensure all fulfilment campaign file validation process controls are followed and file outputs are completed in a compliant manner according to SYF guidelines


  • Degree in Statistics, Mathematics, Operations Research or relevant experience

  • 2+ years of Reporting experience using SAS, SQL and other comparative database languages

  • 2+ years with database marketing experience within financial services focusing on client lifecycle/acquisition management

  • Self-starter with ability to deal with ambiguity, should be able to do multi-tasking with time management

  • Strong communications skills

  • For Internal Applicants: Understand the criteria or mandatory skills required for the role, before applying.

  • Inform your Manager or HRM before applying for any role on Workday.

  • Ensure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format)

  • Must not be any corrective action plan (First Formal/Final Formal, PIP)

  • Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.

  • Existing Level 5,6 & 7 are eligible to apply, will be considered for Level 8 if selected

Desired Skills:

  • 2+ Years of experience in financial institutions

  • Previous experience maintaining customer/client/vendor relationships

  • Strong problem-solving skills & attention to detail

  • Proven ability to manage, execute and validate fulfilment campaigns in a detail-oriented environment

  • Demonstrated ability to develop and implement new procedures/programs

  • Experience in using the FDR tools like Document direct and Document analyzer, model building, FD document direct is an added advantage

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