Marketing

Marketing

Motilal oswal
2-5 years
Not Specified

Job Description


Job Description :
Defines, outlines, and executes the lead generation programs to deliver expected lead quality, Demonstrable experience leading and managing digital marketing campaigns including SEM, Social media, Email, and video Campaigns., Manage, create and optimize existing PPC campaign components including - Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc., Achieve the desired CPL, CPA and gross sales through various campaigns, Manages lead flow, tracking tools, analysis and overall decisions for lead generation programs and effectiveness, Constant measuring and reporting on the performance of all digital marketing campaigns with respect to KPIs., Work closely with business to understand customer demand and needs and establish working relationships to exceed goals, Identify new trends and insights in the industries, and optimize resources based on the insights, Collaborate with agencies and other various publishers, Some experience in web development would be an added advantage

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