marketing manger

marketing manger

Connecting 2 Work
Thiruvananthapuram / Trivandrum
4 - 7 Years
Not Specified

Job Description

Responsibilities
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Online and Offline Marketing
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
Experience in setting up and optimizing Google AdWords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement

Connecting2Work – HR Solutions is the No#1 HR Consulting Firm in Kerala. We strive to evolve into an integrated human resources services company, with a commitment to provide people, and people-related services to enhance the net worth of an organization’s human capital. Connecting2Work-HR Solutions offer HR Recruitment Outsourcing, Staffing, Placement and Training solutions for corporates and individuals in Kerala. We focus specifically in Kerala, with an objective to deliver the best candidates to meet the employer requirements.
www.connecting2work.com | 0471 4011026

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