Marketing Manager

Marketing Manager

Bellerbys Educational Services Limited Singapore Branch
Delhi
5 - 12 Years
Not Specified

Job Description

Job Title: Marketing Manager
Leveraging local market and customer insight, and working closely with the Associate Director of Marketing, and corporate Marketing and Sales teams, the role will define segmentation and positioning of the product mix, and develop subsequent promotional plans and field marketing activity to drive recruitment
This role is aligned to the new ‘Go-To-Market’ framework roll out, focusing on customer centric student experiences.
Key Responsibilities
Marketing and Communications
• Responsible for developing the promotion and communications plan, in alignment with the ‘Go-To-Market’ strategy for India, in close collaboration with the Associate Director Marketing and corporate marketing teams.
• Responsible for leveraging local market and customer insight, ensure the plan will raise brand awareness of and consideration for our university partners’ brands in target country markets and generate leads and applications.
• Responsible for managing the delivery of the marketing and communications plan, supported by the Marketing Executive, to drive student recruitment and achieve profit and revenue targets. Tactics will include multi-channel, intergrated campaigns, including field marketing initiatives, social media, content marketing, direct mail, paid advertising, SEO and PR, ensuring messaging and brand alignment, to deliver an engaging customer experience.
• Oversee and manage local digital channels, including developing and promoting content on country landing pages, local social media channels and online advertising.
• Responsible for managing and delivering the field marketing element of the plan, to include activity to raise brand awareness through on-site, face-to-face interaction with partners and customers, to drive consideration for our university partners’ brands, and generate leads and applications. Activity could include trade shows, exhibitions, product launches, events in public or retail locations, on campus activity and so forth.
• Participate fully in the development, implementation and management of the overall Sales and Marketing strategy and business plans, including development and enhancement of our product portfolio, sales channel network and other business model opportunities to drive growth.
Financial Management
• Ensure the marketing plan achieves KPIs.
• Measure return on investment (ROI) of all marketing campaigns and optimise budget allocation to maximize effect.
Geographical Expansion
The role will be focused on source markets and will include significant interaction with country sales teams.
It is anticipated that there will be requirements for domestic travel.
Experience & Skills
• 5+ years’ experience working as a Brand, Product or Field Marketing Manager, developing and executing marketing strategy and plans within a global sales and marketing organisation.
• Solid experience developing and delivering integrated, multi-channel marketing and communications plans, including experience of digital campaigns and creating content for digital channels
• AAn understanding of the international business environment and the challenges working across multiple territories.
• Experience of working in a multi-channel and matrix organisation.
• Commercially astute but able to balance this against the requirement for academic excellence.
• Excellent oral communications, and the ability to operate amongst senior stakeholders both internally and externally.
• Digitally savvy, with knowledge of how to use digital channels and content to best effect.
• Excellent communication skills, and the confidence to communicate and operate with stakeholders both internally and externally.
• Excellent relationship building and networking skills.
• Strong decision making and problem solving skills with an ability to proactively develop innovative solutions
ABOUT US
Study Group is the leading provider of international education. We work with universities all around the world, employing people in 36 locations across five continents. We partner with more universities than any other pathway provider, and the highest number of top-200-ranked universities in the UK, USA, Canada, Europe, Australia and New Zealand. We are the most established name in our industry.
ORGANISATIONAL COMPLIANCE
Study Group is committed to safeguarding and promoting the welfare of its students, and expects all staff and volunteers to share the same dedication. Applicants will be required to undergo child protection screening appropriate to the role, including checks with past employers, an Enhanced Check from the Disclosure and Barring Service (DBS) and overseas criminal records if appropriate.
Study Group processes your information in line with data protection regulations. Please see our Privacy Policy.

Study Group is the leading provider of international education. We work with universities all around the world, employing people in 36 locations across five continents. We partner with more universities than any other pathway provider, and the highest number of top-200-ranked universities in the UK, USA, Canada, Europe, Australia and New Zealand. We are the most established name in our industry.

Career Advice to Find Better