Marketing Head Marketing Manager

Marketing Head Marketing Manager

I Tech Solutions
9-17 years
Not Specified

Job Description

Hiring for Truefit and hills

Job Summary

Craft strategies for Marketing, including Digital, Advertising, PR & Communications and Creative
Prepare and manage monthly, quarterly and annual budgets for the Marketing department
Set, monitor and report on team goals
Analyze consumer behavior and determine customer personas
Identify opportunities to reach new market segments and expand market share
Monitor competition (acquisitions, pricing changes and new products and features)
Coordinate sales and marketing efforts to boost brand awareness
Participate in the quarterly and annual planning of company objectives
Developing and managing advertising campaigns.
Organizing and managing events.
Overseeing social media marketing strategy and content marketing.
Liaising with agencies, overseeing and evaluating their performance
Organizational Relationship & Reporting Structure
Reporting To COO
Job Responsibilities
Areas of
Responsibility Description of responsibility
Planning/ Strategy 1. Develop and execution of quarterly/annual plans for organic and inorganic sales for all Channels
2. Working towards building a stronger value proposition
3. Develop and maintain digital campaigns to increase web traffic
4. Develop business cases to support new marketing strategies, budget requests, projects and marketing plans.
Key functional
responsibilities Inorganic Acquisition

Devise and drive ecom sales via online marketing channels including SEM, SMM, SEO, other digital mediums, direct marketing etc.
Creatives: Consult the creative team on effective comms for CPC, CRM
Frequency & Retention
Consulting the team on SMS and Emailer Campaigns to drive repeat purchase
Organic Levers
SEO : Work with agencies to maximise organic visibility & conversion for our web assets
Offline to Online : Leverage our offline footprint to generate organic digital sales
Insights: Monitor competition on various aspects of their digital presence and growth via digital channels.
Insights :Leverage analytics to analyze the as-is business scenario and communicate insights to key stakeholders for required action
Public Relations
Planning publicity strategies and campaigns
Writing and producing presentations and press releases
Dealing with enquiries from the public, the press, and related organisations
Organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits
Providing clients with information about new promotional opportunities and current PR campaigns progress
Analysing media coverage
Commissioning or undertaking relevant market research
Liaising with clients about budgets, timescales and objectives
Establishing and maintaining relationships with consumer, community, employee and public interest groups.
Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas and services.
Preparing and editing organizational publications, including employee newsletters or stockholders reports, for internal and external audiences.
Updating and maintaining Web content.
Conferring with managers to identify trends and group interests and providing advice on business decisions.
Work experience as Sr. Marketing Mgr, preferably within our industry
Experience running successful marketing campaigns
Solid knowledge of web analytics and Google Adwords
Experience with CRM software
Leadership skills with the ability to set and prioritize goals
Analytical mind
BSc or MSc in Marketing or relevant field
Extensive PR experience
Knowledge of Tools 1. AdWords, FB, Instagram
2. Google Analytics
3. Advanced Excel

(Outside the
Organization) Working with multiple external agencies (Performance and CRM)
Geographical Scope India
Preferred Total
Experience 9-11 years


Job Details

i tech Solutions Pvt. Ltd. ( an ISO 9001 - 2008 Certified Company ) is India's No.1 Recruitment Company for BPO / ITO / Meida/ Accounts/ KPO / MNC / Telecomm / IT and Corporate Companies for Jobs across India.

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i tech Solutions Pvt. Ltd. ( an ISO 9001 - 2008 Certified Company ) is India's No.1 Recruitment Firm for BPO / ITO / IT / MNC / Corporate / Media & Accounts company across India. 9167125070

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