Manager - Multi Channel Marketing (MCM) & Digital Analytics

Manager - Multi Channel Marketing (MCM) & Digital Analytics

Genpact
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Job Description


With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world's biggest brands-and we have fun doing it. Now, we're calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it. Come, transform with us.
Are you the one we are looking for
Inviting applications for Manager/Senior Manager, Multi Channel Marketing (MCM) & Digital Analytics
We are looking for Manager/Senior Manager with experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns.
Key Requirements
. Experience in Multi Channel Marketing and Digital analytics for primary, specialty care therapy areas with in Pharma / Life sciences
. Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data,
. Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization, impact analysis for MCM and digital channels
. Experience in customer journey, channel and content affinity models, customer insights
. Hand on experience in R, Python, SQL, Data Bricks
. Experience in web analytics, adobe analytics, social media analytics
.
Qualifications we seek in you!
Minimum Qualifications
. Bachelors in Pharmacy / technology
. MBA
. MS/MTech/Mpharma
Preferred Qualifications
. Excellent written and verbal communication
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.

About Genpact

Job Source : www.genpact.com

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