Manager - Marketing & Communications (Product Marketing) - B4101_1

Manager - Marketing & Communications (Product Marketing) - B4101_1

Tata Communications Limited
Not Specified
Not Specified

Job Description

Job Family Descriptor

Develop and implement internet marketing strategies to optimize online user experience increase marketing effectiveness and improve customer satisfaction Commissions online marketing programs such as search optimization affliated marketing social marketing and viral marketing to create buzz drive traffic and generate sales Gathers and translates ideas into profitable promotional marketing campaigns Administers and executes online promotions Conducts analysis for program effectiveness and uses the findings for market site enhancements and to leverage optimization of all programs Works with corporate marketing team to maximize existing marketing initiatives and develop new ones Work closely with Corporate strategy marketing and various other teams to provide strategic communications guidance and execution in key areas such as public relations value articulation organisation strategy communication brand positioning for internal and external stakeholdersProduct marketing is a strategic marketing function that bridges the gap between Product management and marketing communications the primarily role of a Product marketing manager is to define and target markets and arrive at value propositions for products assigned Other critical responsibilities include positioning and sales enablement Liase with the Product mgmt team to create differentiated products and work with the sales team to drive value differentiaion in the market to build competitive positioning of the organisation

Broad outline of the Role

Purpose - Broad objective of the role

Operating Network - Key External

Operating Network - Key Internal

Size and Scope of Role - Financial

Size and Scope of Role - No. of direct reports

Size and Scope of Role - Total team

Size and Scope of Role - Other parameters

Minimum qualification & experience

Other knowledge/skills

Key Responsibilities

Technical Competencies

Knowledge / Skills

Communication Skills

Job Details

Employment Types:


Tata Communications is a digital ecosystem enabler that powers today’s fast-growing digital economy. We enable the digital transformation of enterprises globally, including 300 of the Fortune 500. We carry around 30% of the world’s internet routes and connects businesses to 60% of the world’s cloud giants.
We have been a part of the rich heritage of the internet in India. Over the last 25 years, enterprise-enabled services have been essential to the adoption of digital services in the country. Connectivity is an essential fabric of sustenance for the economy. We are committed to enabling Industry leaders in this New World of Communications™, with our unique promise of delivering secure connected digital experiences.
In 2020, we announced the launch of ‘Secure Connected Digital Experience’ (SCDx), a proposition intended to meet this growing, worldwide demand for new ways of operating, which includes far higher levels of working from home, rising security risks, a shift to digital commerce, and more contactless experiences. It will help companies currently relying on short-term fixes by providing holistic, secure, enterprise-level digital solutions that address current challenges and are fit for the long term.

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