Manager, Marketing Analytics (L 09)

Manager, Marketing Analytics (L 09)

Synchrony Financial
5-8 years
Not Specified

Job Description

Job Description:
Role Summary/Purpose:
The selected candidate will be part of Analytics Acceleration Team (AAT) launched as a business initiative in ECE organization to accelerate cross functional collaboration across various Analytics teams. The candidate will be responsible for providing analytics expertise and coordinate with the stakeholders working across projects in various marketing analytics, digital and advanced analytics teams in agile process methodology. This candidate is also responsible for understanding the Business challenges and translate them into requirements understandable by analysts and lead them provide actionable insights. Additional responsibilities include talent development & driving thought leadership
Essential Responsibilities:

  • Proactively propose, initiate, execute and own strategic projects that create business impact.

  • Develop and support Best-in-class analytic solutions/algorithms. Provide thought leadership in various initiatives/projects.

  • Deliver on regular projects and analytical packages that can be best practiced.

  • Mentor lead and nurture team members on various analytic projects.

  • Help team members work on several projects of varying complexity and length simultaneously. Establish priorities and coordinate work

  • Work in an agile environment, own the Scrum process and ensure adherence

  • Schedule and facilitate all scrum ceremonies. Generate and analyze metrics to monitor and improve the team's velocity and efficiency. Remove impediments in a timely manner and detect hidden problems

  • Facilitate team meetings with US analytics team. Regularly communicate with Stakeholders

  • Ability to independently work with multiple stakeholders to gather project requirements / inputs, develop analysis approach, extract data, perform analysis and present conclusion / solution

  • Proactively leverage expertise in the larger team to deliver impact for Business.

  • Support audits via documentation of code and analytic outcomes and as extraction of data.

  • Ensure quality of deliverables by building controls to ensure accuracy

  • Liaise with India/US teams collaboratively to deliver on projects through appropriate management of time and resources

  • Proactively manage efforts to maintain stakeholder satisfaction and quantify project benefits delivered.

  • Perform other duties and/or special projects as assigned.


  • Bachelor's or Masters or Ph.D. in Mathematics/Statistics, Operations Research, Economics, Computer Science/Engineering or other quantitative majors.

  • Minimum 5+ years of experience in Analytics domain with hands on experience in SAS programming.

  • Strong written/oral communication skills.

  • Proven ability to deliver Analytical solutions for Business problems.

  • For Internal Applicants: Understand the criteria or mandatory skills required for the role, before applying.

  • Inform your Manager or HRM before applying for any role on Workday.

  • Ensure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format)

  • Must not be any corrective action plan (First Formal/Final Formal, PIP)

  • Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible

  • 8+ Level employees can apply

Desired Characteristics:

  • 1+ years of experience in project and team management.

  • Hands on experience in segmentation/clustering techniques and decision trees in SAS

  • Exposure in open source tools like python and R

  • Knowledge on Statistical modeling, forecasting techniques

  • Experience with Jira or other tools utilized in an agile development environment

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