Manager - Marketing Analytics

Manager - Marketing Analytics

Genpact
Not Specified
Not Specified

Job Description


With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world's biggest brands-and we have fun doing it. Now, we're calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it. Come, transform with us.
Are you the one we are looking for
Inviting applications for Manager/Senior Manager, Marketing Analytics
We are looking for Manager/Senior Manager with experience in Marketing analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, and targeting. This role also serves as a key point between sales, marketing and operations related to the areas identified above
Key Requirements
. Experience in Marketing analytics for primary, specialty care therapy areas with in Pharma / Life sciences
. Demonstrated Marketing Analytics operations including brand launch support, brand positioning, customer segmentation, patient analytics, market mix modeling, campaign effectiveness measurement and competitive analysis, Omni channel etc.,
. Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, LAAD, FIA, Formulary data, Prescriber Dynamics, Payer, Digital Interaction data, Veeva CRM, Call Activity data
. Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization
. Hand on experience in R, Python, SQL, Data Bricks
. Experience leading and mentoring a team of 5-10 research marketing analysts. Demonstrate the ability to execute multiple projects in parallel
Qualifications we seek in you!
Minimum Qualifications
. Bachelors in Pharmacy / technology
. MBA
. MS/MTech/Mpharma
Preferred Qualifications
. Excellent written and verbal communication
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.

About Genpact

Job Source : www.genpact.com

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