MANAGER – DATA ANALYTICS

MANAGER – DATA ANALYTICS

Flexi Careers India Private Limited
Bengaluru / Bangalore Gurgaon / Gurugram
9-12 years
Not Specified

Job Description

• 9-12 years of working experience in data analytics, with a marketing team on campaign planning, campaign analytics or business analytics
• Working with a marketing team on campaign planning, campaign analytics or business analytics
• Experience in various marketing analytics models such as Market Mix Modeling, Attribution Modelling, visitor behavior analysis and customer sentiment analysis.
• Experienced in Marketing Performance analysis i.e. data aggregation (leveraging marketing & click-stream API’s, data cleaning & transformation), analysis & segmentation, targeting & integration and advanced analytics (lead scoring, churn analysis, lifetime value analysis, clustering, regression, forecasting etc.).
• Experience of working on R/Python to run statistical analysis.
• Flexibility; able to change priorities quickly and deliver simultaneously across projects of different priorities, pace
• Excellent communication skills and ability to communicate complex ideas simply.
• Proven technical knowledge of digital testing technologies and demonstrable passion for its applications to enhance customer experience and drive revenues
• Proven experience of testing, both A/B and MVT using tools such as Maxymiser, Adobe Target, Google Web Optimizer, Qubit Deliver

Job Details

FLEXI Careers India, an AVTAR enterprise, works extensively in the area of Diversity & Inclusion advocacy. With a keen focus on gender diversity to create sustainable careers for women, FLEXI assists discerning organizations in making their workplaces more welcoming for women. FLEXI also provides recruitment and consulting services to organizations for building a balanced workforce and an inclusive work culture.

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