Liabilities Relationship Officer

Liabilities Relationship Officer

0-5 years
Not Specified

Job Description

Job Description
Job Title †Liabilities Relationship Officer
Place of work- Karnataka/Chhattisgarh/Odisha/Rajasthan/Gujarat/Madhya Pradesh/Andhra Pradesh
Business Unit - Retail Banking-Rural Banking
Function- Rural Sales
Job Purpose :
The role entails deepening relationships with Rural Banking accounts and ensuring best in-class service to the customers. The role bearer has a responsibility to support Relationship Manager in penetration of liabilities business in Rural markets through lead generations and account opening as per needs of customer . The role bearer is responsible for driving client acquisition, building household level customer relationships and capitalizing on lifetime value in each relationship to achieve larger organizational goals.
Roles & Responsibilities:
- Lead Area Mapping in the catchment and maintain accurate and timely daily activity / Sales reports
- Prepare Wish list of customers through cold calling and promotion activities to drive awareness about the bank and products across the catchment area
- Essure completion of account opening formalities with strict adherence to KYC norms (Field verification Mandatory)
- Engage customers with multiple products at the time of account Opening (viz: Mobile banking / Net banking registration / RD- FD activation)
- Ensuring account activation and subsequently maintaining the health of account
- Ensure superior customer service to capture larger wallet share of population
- Spearhead resolution of customer queries and issues
- Assess and evaluate the client needs and generate new sources of revenue by leveraging cross sell opportunities as per their lifestyle, risk profiling and requirements
- Ensure compliance as per the bank requirements.
- Recommend process changes in order to improve service efficiency and quality across the branch network
- Provide support for implementation of livelihood advancement and community development initiatives.
Educational Qualifications:
Post Graduate-Optional
0 - 5 years of relevant branch banking experience.

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