IT Product Analyst ( Content Writing & Digital Marketing)

IT Product Analyst ( Content Writing & Digital Marketing)

Macro Technology Solutions Private Limited
Trichy
2 - 5 Years
Not Specified

Job Description

What are we looking for
• Build, plan and implement the overall digital marketing plan.
• Manage all digital marketing channels launch optimised online adverts through Google Adwords, Facebook etc. to increase brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters, promotional emails, landing pages and organize their distribution through various channels Measure ROI and KPIs .
• Oversee all the company's social media accounts Manage and improve online content, considering SEO and Google Analytics.
• Build an inbound marketing plan Forecast sales performance trends Monitor competition and provide suggestions for improvement
• Train the rest of the team in order to stay up to date with the latest technology and best practices
• Proven experience in Digital Marketing & Excellent understanding of digital marketing concepts and best practices.
• Skills and experience in creative content writing with Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills
• Good time-management skills

What key qualities will help you to stand out

• Business analyst experience in Digital marketing preferably in B2B with Strong articulation with written, verbal communication skills - Keen eye for detail, ability to work on content - Hands on, willingness to learn and unlearn as the situation demands.
• You will be responsible for ensuring that our business contents can be found and viewed by new potential and current customers via the Web.
• Should be able to create promotional and marketing content (such as case studies, short videos about the services, articles, etc.) to increase traction.
• Should be able to create sound branding and visibility for MG through Digital Marketing.
• Responsible for Collaborate and create a social media strategy along with the Marketing team.
• Should be able to create high impact social media posts to build a positive relationship with the target customers.
• Track, analyse, optimise and prepare reports on social media programs by using resident tools like Facebook Insights, LinkedIn Insights and all popular websites.
• Should create & manage marketing collaterals and other digital assets, ensure their availability at marketing portal and website.
• Should monitor and follow digital trends, best practices, and emerging technologies.
• Should be able to manage website to integrate social plugins.
• Should have knowledge on Brand & Product management.
• Should require good communication skills.
What are the Benefits


 Opportunity to work in UK
 Hands on Experience to work on International Banking and Financial Domain
 Medical Insurance
 Employee Assistance Program
 Paid Holidays
 Generous Referral rewards
 Consistent Career Progression
 Performance Bonus
 Friendly Work environment

Macro Global is a fast-growing technology company in UK specialised in RegTech & FinTech Product space. Our focus is to deliver world class Regulatory & Financial Technology products and services to UK, Europe & Middle East Market.

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