India - Sr. Analyst - Campaign Management

India - Sr. Analyst - Campaign Management

Gurgaon / Gurugram
0-1 years
Not Specified

Job Description

Company Description

WNS (Holdings) Limited (NYSE: WNS), is a leading Business Process Management (BPM) company. We combine our deep industry knowledge with technology and analytics expertise to co-create innovative, digital-led transformational solutions with clients across 10 industries. We enable businesses in Travel, Insurance, Banking and Financial Services, Manufacturing, Retail and Consumer Packaged Goods, Shipping and Logistics, Healthcare, and Utilities to re-imagine their digital future and transform their outcomes with operational excellence.
We deliver an entire spectrum of BPM services in finance and accounting, procurement, customer interaction services and human resources leveraging collaborative models that are tailored to address the unique business challenges of each client. We co-create and execute the future vision of 400+ clients with the help of our 44,000+ employees. Our global footprint spans 16 countries with 61 delivery centers worldwide including in China, Costa Rica, India, the Philippines, Poland, Romania, South Africa, Spain, Sri Lanka, Turkey, United Kingdom and the United States.
Job Description
Roles & Responsibilities
· Experienced CRM specialist in Adobe Campaign management (ACM), Salesforce Exact Target
· Act as a consultant for CRM tool migrations
· Execute email marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue
· Test and debug email rendering issues across multiple email accounts and mobile versions
· Directly manage campaign production specialists and Marketing Campaign Ops analysts
· Oversee intermediate projects and new client intakes
· Lead and drive production process optimization initiatives and create highest achievable performance and reduce costs
· Queue management and resource assignment on incoming business
· Maintain campaign process documentation and template forms to ensure seamless service experience across book of business
· Assist in the development, communication, and rollout back-up plan across book of business during production resource outages
· Reporting: Track key metrics including Client billable activities, individual productivity, etc. Ensure immediate teams reports are current and accurate
· Serves as the primary escalation point during issue resolution
· Leads the efforts to champion process improvements and efficiencies
· Lead and drive new hire selection process
· Lead and/or develop content for on-going team training programs
· Provide feedback to associates as necessary both real time and conduct bi-annual reviews
· Understand & review reporting to help identify opportunities & successes
· Expertise on email marketing tools (CRM) like ACM, Exact target, Silverpop, etc...
· Expertise on Photoshop, Dreamweaver, HTML/ HTML5 CSS/ CSS3
· Good knowledge in cross email accounts issues and debugging
· Ability to learn new tools and technology
· Strong verbal and written communication skills
· Able to work in a highly dynamic environment and able to multi-task
· Intimate knowledge of Campaign Management Best Practices and trends
Additional Information
Ability to work on multiple requests in a fast-paced environment Excellent written and verbal communication skills, Rotational shift (10 AM - 9 PM)
Week Off - Thursday, Friday
2 years SLA
Excellent comm. Skill


WNS (Holdings) Limited (NYSE: WNS), is a leading Business Process Management (BPM) company.

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