eCommerce Analytics & Optimisation Specialist

eCommerce Analytics & Optimisation Specialist

Smart And Prompt Hr Services Private Limited
Thiruvananthapuram / Trivandrum
4 - 12 Years
Not Specified

Job Description

We are looking for eCommerce Analytics and Optimisation Specialist who can analyse and draw insights from qualitative and quantitative data to inform project roadmaps, coordinating with development and design teams to deliver excellent results for existing and prospective customers that will enable them to grow their online offering, generating revenue and improving customer experience and profitability.
• Ensure client services are following best practice and aligned with current industry trends.
• Actively supporting ecommerce Analytics strategy that can create sustainable mid-term sales and profitability for the repeat client custom
international digital commerce consultancy that takes a holistic approach to growing your business, no matter how or where your customers choose to buy.

Key Responsibilities:

• Provide clients with clear visibility of the expected return on investment for each proposed change enabling more educated business decision making
• Support clients in building their business case to gain buy in and sign-off from the wider business
• Provide recommendations to ensure the content is relevant to the client and is aligned with the customer business strategy.
• Drive and help shape the client’s eCommerce roadmap and offer recommendations and advice on ways to achieve their strategic goals
• Review client’s sites with a focus on customer journey supported by data to make recommendations on how improvements can be made to increase conversion
• Keep up to date with the latest eCommerce industry trends and solutions and market influences
• Make frequent and relevant contributions to the knowledge base and best practice repository of reusable solutions and processes that can lead to additional or repeat business and ensure learnings from previous client initiatives and implementations are used in the recommendation process
• Collaborate with customers on how to get the best out of their platforms by understanding how to use key features the platform offers and accelerators that are available to trade and optimise their site.
• Train and elevate the additional team members in tagging, analytics, content optimizations and best practices.

• Expert experience using Website Analytics Tools e.g. Google Analytics, Adobe, Omniture
• Expertise in implementation of Enhanced Ecommerce plugin from Google Analytics.
• Expertise in working with Tag Management tools e.g. Google Tag Manager, Tealium, Qubit.
• Expert experience of A/B and MVT testing, creating test plans and analysing results
• A keen eye for the latest trends in usability and conversion rate optimisation and new advents in tagging and analytics.
• Ecommerce, retail, and trading experience
• Confident communicator and presenter with clients and senior stakeholders
• Demonstrable passion for emerging technologies and trends, with experience of exploiting these where applicable

Nimmy Mathew
HR Recruiter
OfferLetter HR Services

We are hiring for an international digital commerce consultancy that takes a holistic approach to growing your business, no matter how or where your customers choose to buy.

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