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Digital Media Specialist

All Blue Infotech Private Limited
Bengaluru / Bangalore United Arab Emirates
5 - 5 Years
Not Specified

Job Description

You'll be responsible for maintaining company brand presence and digital initiatives across a wide range of IBM products and in-house developed products.

• Develop and execute successful on-page and off-page SEO strategies
• Optimize website content, landing pages and paid search copy
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Work with social media and PPC teams to optimize campaigns
• Collaborate with design and content writing teams to create and optimize landing pages
• Manage campaign expenses and execute effective campaigns while staying on budget
• Perform ongoing paid keyword discovery, expansion and optimization
• Keep abreast of SEO and integrated marketing trends and standards
• 5+ years proven work experience in SEM and managing PPC campaigns across Google, Yahoo and Bing required.
• 5+ years marketing experience working with Software as a Service (SaaS) products or in a technical environment.
• Experience creating and optimizing long-tail keywords.
• Well-versed in performance marketing, conversion, and online customer acquisition
• In-depth experience with bid management tools
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Excellent English written and verbal communication skills
• BS/MS degree in Marketing or related field
• Ability to provide relevant work samples or links to published material

All Blue Infotech is a premier IBM business partner specializing in software solutions. With a roster of clients in various industries, All Blue aims to change how organizations look at business solutions by providing security, cloud integration and analytics at an accessible price.

About Recruiter



Functions : IT

Industries : IT/Computers - Software

Skills/Roles I hire for: Software Development, Marketing, Administrative Support

level Hiring For: Junior Level, Mid Level, High Level

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