Digital Marketing Specialist

Digital Marketing Specialist

Zeta Cards
2-3 years
Not Specified

Job Description

All about Zeta Suite

Zeta is the world's first and only Omni Stack for banks and fintechs. We are rethinking payments from core to the edge, led by the vision to augment the purpose of money and banking with technology. A single, modern software stack comprising processing, loans, customizable mobile and web apps, fraud engine, and rewards for retail banking.

We are a new-age, high-growth startup (& a unicorn!) founded in 2015 by two visionary leaders , whose entrepreneurial legacy & excellence has put us on top of the global fintech ecosystem. Zeta counts amongst its customers, over 10 banks and 25 fintechs, across 8 countries - some of our notable clients include Sodexo - a leading issuer of employee benefits & rewards with over 30 million global users, and HDFC Bank - the 14th largest bank by market cap in the world.

We are looking at someone who has been hands-on at planning and executing campaigns across digital channels.. Excellent communication and creative thinker, with an ability to use data to make informed decisions.We are looking at someone who is creative, solution-oriented and passionate. Someone who has a strong affinity to data. We work in a fast-paced environment, so the ideal Digital Marketer will be able to hit the ground running.

Learn more @ , , , and .
What is the job like

  • Plan and execute digital marketing campaigns across channels - PPC, social media channels (linkedIn, youtube,, twitter, etc), display and text campaigns across platforms
  • Optimise campaigns to maximise ROI with the help of A/B tests, data analysis, identifying trends and insights
  • Measure and report performance of all digital marketing campaigns, and access against goals (ROI and KPIs)
  • Plan and execute SEO related goals to optimize organic search for Zeta's website and its online assets.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Stay on top of key trends and best practices in digital marketing, competitive landscape, and the industry to develop winning strategies

  • Who should apply for this job

  • 2-3 years of relevant experience , preferably at a technology, advertising or digital media company.
  • Bachelor's degree in Marketing, Digital Marketing, a related field of study.
  • Strong understanding of paid digital advertising and digital lead generation
  • Good analytical skills and data-driven thinking
  • Experience with website analytics tools (e.g, Google Analytics,, individual SM analytics, HubSpot)
  • Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints will be an advantage
  • Basic working knowledge of SEO.
  • About Zeta Cards

    Zeta is the world's first Omni Stack for credit cards. A single stack for Origination, Processing, FRM, Rewards, Loans, APIs, and Apps.

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