Digital marketing Specialist

Digital marketing Specialist

3-5 years
Not Specified

Job Description

Job Description :
In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help with our brand's mid-market & Enterprise influence globally while also showing quantifiable growth in performance metrics.
Your duties will include implementing and monitoring digital marketing campaigns across all digital platforms/networks along with planning the campaigns with key stakeholders. Our ideal candidate is someone who can thrive in a highly fast paced environment and show results in campaign performance. In addition to being an outstanding performance marketer, you will also demonstrate excellent interpersonal and analytical skills.
  • Understand requirements, implement, and oversee all aspects of mid-market & enterprise targeted digital campaigns.
  • Prepare and present reports on marketing campaign's overall performance.
  • End-to-end funnel measurement to understand gaps in customer acquisition journey and identify areas of improvement.
  • Coordinate with content and media experts to improve marketing results to meet acquisition goals.
  • Analyze performance data, identify patterns and plan for scaling the campaigns.
  • Evaluate KPIs that affect our target audience and build an understanding of how they engage with different types of campaigns.
  • Execute ABM campaigns, with super tight coordination with the AE's and the SDR's.

  • Bachelor's degree in Marketing or Technology.
  • 3-5 years experience in a hands-on digital marketing position, preferably for a product company.
  • In-depth knowledge of various digital marketing platforms and best practices. Experienced in working with Linkedin, Facebook/Instagram, Quora, Twitter, Google Ads, DV360 and liaising with third party publishers.
  • Excellent analytical abilities to measure and optimize campaigns for performance.
  • Adaptability to changing environment, willingness to learn and can work well with cross-functional teams across geographies.
  • Up-to-date on the latest trends and technologies in digital marketing.
  • End-to-end campaign execution experience, B2B/B2C product marketing experience preferred.
  • Understanding Web Analytics, SaaS Business Metrics and hands on CRM knowledge will make the learning curve shorter.

About Freshworks

About the company: Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. Freshworks' Software-as-a-Service (SaaS) provides customer experience and service management software that are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo, CA, Freshworks' 2,500+ team members work in offices throughout the world. Freshworks has global offices in India, Singapore, Australia, UK, Netherlands, France and Germany. The company has 220,000+ businesses in its customer-for-life community around the world including Honda, Bridgestone, Hugo Boss, University of Pennsylvania, Toshiba, Sling TV and Cisco. Freshworks' suite of products transform the way world class organizations collaborate with customers and co-workers, includes Freshdesk (Omni-channel customer support), Freshservice (IT Service Desk), Freshsales (Intuitive fully-integrated CRM), Freshmarketer (Marketing Automation Suite), Freshteam (HR Management System for growing teams), Freshchat (Modern messaging software) and Freshcaller (Cloud PBX system). Freshworks has received numerous accolades from analysts and media including ranking #40 in the prestigious Forbes' Cloud 100 list, Economic Times Startup of the Year, and listings on the Magic Quadrants for CRM Customer Engagement, Sales Force Automation & IT Service Management. In addition to Freshworks' incredible organic growth, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning and Social and Messaging Transformation. Freshworks has raised nearly $400 million in capital from brand investors including Accel, CapitalG, and Sequoia Capital and was recently valued at over $3.5 billion. Digital Marketing in Freshworks' Growth Marketing arsenal is a key ammunition. As a global company from Day 1, we have been growing at a pace faster than the industry's growth. Being a pioneer in SaaS based out of India, Freshworks is the torchbearer to all the new and upcoming SaaS companies in India and around the globe as well. We are looking to hire growth marketers in the digital marketing team who are flawless at implementing campaigns across our key segments: Customer Support, Sales & Marketing & IT.

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