Digital Marketing Specialist

Digital Marketing Specialist

Essvee Consultants
5-9 years
700000 - 900000 INR

Job Description

 The candidate should have worked for more than 4+ years in the same domain & Experience in IT, Technology, Software B2B company is mandate
 Candidate should be well versed with online tools like Google Analytics, Google Console, Google Tag manager, & Google Shopping.
 Candidate should have worked in the past with Affiliates with a proven record of increasing traffic and sales and should have knowledge of SEO Tools such as backlink tracking tool, keyword analysis tool (Google Keyword Planner and Word Tracker).
 Candidate should be updated with Google updates impacting SEO and PPC
 PPC campaigns: Prepare Strategy and set up Campaign proposals on Google Paid platform (AdWords).
 Draft ad copy for various paid social media campaigns such as LinkedIn Sponsored Updates, SEM ads etc
 Article submissions: Work on article submissions with Affiliates and work on white hat techniques on increasing the traffic of the website.
 Keyword Research: Identify keywords to rank on Google ultimately leading to high organic traffic and sales.
 Expertise with Google Analytics, Google Webmaster, Setup Funnel and Google Analytics: Work on Google Analytics & Google webmaster to setup funnel and website cohorts
 Experience conducting keyword research, building ad-groups, optimizing campaigns, and running programmatic display
 Experience optimizing ad copy and managing 10+ concurrent campaigns
 Hands on experience managing and optimizing paid search, display and social tactics
 Experience optimizing campaign budgets
 Ability to manage cross-team collaboration and communication in a matrix organization
 Outstanding organizational skills and the ability to manage multiple projects with competing deadlines
 Strong comprehension of CRM, lead scoring, and sales funnels
 Ability to influence peers and management to support business goals
 Ability to promote/sell ideas persuasively using data
 Project management experience a plus
 Exceptional attention to detail
 Proven creative thinking that can generate and execute innovative marketing ideas for integrated campaigns.

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