Develop strategies, tactics and programs in partner with digital commerce players in order to maximize digital transactions (D2C + B2B2C) for all brands under the Nutrition, Hydration , Tea and Coffee category
Work with the C&CL team to set up the D2C vision and blueprint and develop solutions to increase scale and effectiveness of these OU D2C platforms
Work in partnership with Digital Commerce team in the development and assessment of the plans, and develop capabilities to evolve the campaigns in real-time
The Digital Commerce Marketing leads plays a key role in disrupt the way we do marketing and educate/spread that throughout the organization.
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