Digital Marketing Manager

Digital Marketing Manager

SnapHunt Pte Ltd
Delhi
4 - 7 Years
Not Specified

Job Description

The Offer

  • Excellent opportunity for SaaS enthusiasts
  • A regional role with strong opportunities to progress your career

The Employer

Our client is a cloud-based SaaS product for Human Capital Management. They provide an all-rounded review system to provide insights on employees performance to allow businesses to improve on necessary areas. Additionally, they offer a talent management portal to keep track of employees achievements and a corporate training portal to promote development and personal growth.

The Job

You will be responsible for :
  • Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.
  • Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.
  • Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
  • Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
  • Reviewing and optimising the design and content of all online assets including the company website and social media pages.
  • Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
  • Using A/B testing to optimise digital marketing performance.
  • Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
  • Driving performance marketing via Display Ads, Facebook Ads, Google Ad Words, PPC, Media Buying and SEO/SEM.
  • Planning and executing viral marketing campaigns across a range of social media platforms.
  • Designing and developing strong employer branding strategy.
  • Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
  • Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
  • Analysing and interpreting metrics to measurethe success of employer branding initiatives.
  • Driving business growth by developing innovative ideas and campaigns.
  • Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.
  • Managing a team of 1-5 people.

The Profile

  • You have at least 4 years experience ideally in Digital Marketing within IT and Internet industry.
  • You have solid experience in a regional role ideally including experience covering India.
  • Experience within Digital Transformation/ Change Management, Social Media/ Viral Marketing, Growth Hacking, Employer Branding and Performance marketing would be a strong advantage.
  • You have good knowledge of Other.
  • You are adaptable and thrive in changing environments
  • You possess strong analytical skills and are comfortable dealing with numerical data
  • You are a strong team player who can manage multiple stakeholders

Ref :50150581

Snaphunt is a specialist recruiting platform that takes the pain out of hiring and job searching. Looking for a new role Submit your CV on https://snaphunt.com Now live in Singapore, Indonesia, Malaysia, India, Hong Kong, Philippines, Vietnam, Thailand, Bangladesh & Sri Lanka.

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