Digital Marketing Manager

Digital Marketing Manager

Lapaya Luggage Private Limited
3 - 8 Years
Not Specified

Job Description

Role &Responsibilities:
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
Salary: Negotiable
Education: Any Graduate
Experience: 3-5 Year
Location: B-22 Near City Center Sansar Chand Road, Jaipur, 302001.

LEEROOY (Lapaya Luggage PVT LTD.)
Established in the year 2012, Leerooy has its online and offline presence in more than 22+ cities and growing across India as one of the largest Manufacturers and distributors of Bagpacks, Laptop Bags, School Bags, Travel Bags, Trolley Bags, Rucksack Bags, Bike Bags and more are manufactured on almost on weekly basis.

In the year 2012 Founder Aakash Gupta incepted Lapaya And Company with a vision of providing a solution to people who had the enthusiasm of starting their own business but did not know how to do it. The plan was very simple Founder Aakash Gupta found a solution to this by providing people with stock of luggage and utility bags at manufacturing prices.

He gathered a small team of women from village near Jaipur, Rajasthan who had the skill of stitching and assembling these bags, most of the initial employees included a large portion of women thus empowering women of small villages.

In 2017 Lapaya And Company listed itself as Lapaya Luggage pvt ltd. and since then the company has never looked back and has multiplied its growth carrying its values of MAKE IN INDIA and EMPOWERING WOMEN.

Today Lapaya Luggage pvt ltd has more than 250+ dealers across India who sell on Major Online Platforms like, Flipkart, Shopclues, Snapdeal, PayTM, Club Factory and many more.

We have more than 15 Distributors who sell Leerooy Branded Products through there Offline Stores.

Come Join with us and give back to the society and help in our cause of MAKE IN INDIA and WOMEN EMPOWERMENT.

Happy Shopping!!!

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Manufacturer & Distributor of Shoulder Bags | Bagpacks | Luggage Bags | Rucksack Bag

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