Digital Marketing Manager

Digital Marketing Manager

Kusum Agarwal (Proprietor of KPB Consultants)
2-7 years
Not Specified

Job Description

1.You're Awesome At

Complete management of performance marketing across paid channels.

Optimizing existing channels & create new demand generation channels.

Ensure budget is spent across performance channels efficiently.

Track and report on key performance indicators of media activity.

2.You'll Be Improving & Responsible To

Take care of GBL's digital marketing initiatives who can work with portfolio brands to implement & optimize the digital marketing.

Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance

Develop test and learn initiatives across paid social

Work closely with the wider marketing team to optimize audience strategies

3. Your Experience Across the Years in the Roles You've Played -

5-7 years of experience working in a high growth startup environment or a digital marketing agency, managing annual budget of 12 cr & above

Very strong in quantitative & communication skills

Skills in search platforms including Google AdWords

Execution experience of 2 years at least in social media advertising across major platforms (Facebook, Instagram, Twitter)

Analytics understanding (Google Analytics, Firebase)

Should have used attribution tools like AppsFlyer, Branch Metrics

Experience in implementation of SEO & ASO strategies

Understanding of web design principles

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